DIGITAL STARTUP SOCIETY BLOG — Boost Your Affiliate Program Challenge

One way to build your affiliate program strongly is to always keep in contact with your affiliates, reach out to potential new affiliates, and especially ensure you stay in touch with long-term affiliates regularly. You’ll need to understand how to speak to your affiliates as professionals who work side by side with your own efforts to promote your products and services. When you learn how to do it, and do it often, you’ll see significant results.  Reaching Out to New Affiliates People who are entirely new to the affiliate game are going to respond differently to your efforts than someone...

To improve your affiliate program, it’s essential that you think like an affiliate. You can do that by studying your affiliates just like you would your audience. You need to know in relation to choosing an affiliate program, what are their criteria for promoting a product their audience will want to buy? Then you need to ensure your program fits their criteria. If you already have an affiliate program, go to your website, and with brand-new eyes, document the path you take to find, sign up for, and use your affiliate program. Is it easy to log in? Is it...

One of the most wonderful parts of an affiliate program of your own is building relationships with your affiliates. Of course, if you have thousands of affiliates, that can be really hard, but did you know that more than likely 20 percent of your affiliates are going to make more than 80 percent of your sales? Because of this, you can build a stronger relationship with those 20 percent which will be easier. The Pareto principal, known by many names such as the 80/20 rule, states that for most events in life from personal to business, 20 percent of your...

If you want to have a successful affiliate program, it’s vital that you ensure that it’s offering the things that affiliates need and want. For example, how does your affiliate program compare to your competition’s? Are you offering the types of tools that they need? Are you paying a fair commission?  Study Your Competition – The people who are your direct competitors use something, and it’s probably that most of them are using specific software and way of working with affiliates that they’re used to. Study them, join their programs, make some sales. See how it works from the affiliate’s...