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Helen Ross: Founder of Homestead BFF
Helen Ross is the visionary behind Homestead BFF, a brand born from her journey to blend the best of two worlds: the rustic charm of homesteading and the modern freedom of online entrepreneurship. As a city girl turned country enthusiast, Helen transformed her life through intentional living, homeschooling, and building a thriving online business—all while embracing a semi-retired lifestyle.
The inspiration for Homestead BFF came from Helen’s desire to escape the 9-to-5 grind and create a lifestyle rooted in independence, sustainability, and balance. Her journey began over a decade ago when her youngest daughter developed severe food allergies. Determined to provide her family with clean, organic food, Helen started growing her own produce and discovered her passion for homesteading. Over time, this passion evolved into a mission to help others live a healthier, more intentional life.
But Helen’s story didn’t stop at the garden gate. Recognizing the power of online entrepreneurship, she built a digital business that not only funded her homesteading dreams but also allowed her to homeschool her children and achieve the work-life balance she craved. Through Homestead BFF, Helen shares her expertise to empower others to build their own freedom lifestyle—whether it’s starting a homestead, launching an online business, or combining the two to live life on their own terms.
Today, Helen inspires thousands to cultivate a simpler, more meaningful existence. Her philosophy is simple: with the right tools and mindset, anyone can design a life that blends the joy of homesteading with the limitless potential of working from anywhere. Through Homestead BFF, Helen proves that freedom isn’t just a dream—it’s a choice.