Collaborating with a podcaster is a smart way to increase your traffic and reach. Podcasters who host interview-based shows are always looking for new and dynamic people to talk to. Many podcasts have multiple releases per week which means new content is always on the horizon - podcasters need your message!
There are amazing benefits to being interviewed. Most podcasters provide a list of the subjects they intend to cover, as well as sample questions, prior to the show. This can help you be ready to showcase your best material and bring extraordinary value. You can also communicate any specific information you want to convey during your interview, so the host is sure to cover topics, key points, and references that highlight your expertise or drive traffic to an offer.
The show notes that accompany an episode will provide direct access to your website, special offers, or any action you want listeners to take.
Here are some pro tips for being a great guest on a podcast:
Pro Tip: Have a high-quality mic or headset. Mics are not expensive. For a small investment, you can have state of the art equipment and be sure your sound quality is right for being on air.
Don’t- Don’t do a podcast interview on the phone. The sound quality is poor and will diminish your impact and professionalism.
Pro Tip: Be aware of distractions. A perfect place to podcast is in a walk-in closet. Make sure your environment is free from noise such as tapping on a keyboard, pets making noises, jewelry jiggling, and phones or computers that have alerts. Podcasts pick up every sound, even if you don’t hear it on your end.
Don’t- Don’t wear jewelry, drink water, or use a computer or phone when being a guest. Make sure all distractions are silenced before you begin.
Pro Tip: Be familiar with the podcast. If you have landed a spot on a podcast, be sure to listen to at least three episodes so you are familiar with the host and the flavor of the show. If you have someone book your spot, it is very important that you familiarize yourself, so you don’t insult the host.
Don’t- Don’t forget to pause. An interview is a give-and-take. Be sure to stop and allow the host to interject and direct the flow. Talking too much is the sign of an inexperienced guest.
Pro Tip: Ask for a referral. Podcasters are networkers. They share guests and resources. If your interview was great they will have no issues opening a door for you to be on another show. Ask them if they know of anyone who could use a guest and whether they would consider making an introduction.
Don’t- Don’t forget to say thank you. If you are a guest on a show, make sure you promote the episode on social media and on your website. Your reach and exposure are important to them, too.
Being a guest on a podcast can make you a better speaker, increase your expert status, and get you exposure at an alarming rate. The benefits of being a guest are amazing. Consider a collaboration and watch your traffic and reach increase.
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