DIGITAL STARTUP SOCIETY BLOG — Analyzing & Improving Top Traffic Source

So far we’ve talked a lot about getting free traffic by tapping into existing sources, upping our social media game, and investing some time and effort into SEO. All of this requires time and often it’s time well spent. There is a second way to get highly targeted traffic. Paying for it. While there are many different ways to do this, I want to discuss two strategies with you. Paid advertising and recruiting affiliates to send new leads your way. Let’s take a quick look at each.    I’m sure you’re familiar with some forms of advertising. The idea is...

Social media marketing can be a great asset to your business. It can create quick boosts of traffic and get your message in front of your ideal target audience. It can also be a colossal waste of time. How do you make sure your social media strategy is worth your time? You do it with tracking.    Start by tracking yourself. Social media is designed to be addictive. The main job of Facebook, Twitter, Instagram, TikTok, and the likes is to keep you on their platform for as long as possible. It’s important that you protect yourself against their efforts...

When you think about search engines, Google probably comes to mind first. You may also think of Bing, MSN and maybe Yahoo. But you probably aren’t thinking about two of the biggest search engines out there. YouTube and Pinterest. You may not think of them as such, but at their core, that’s what they are - Search Engines.    What do you do when you’re looking for a tutorial for fixing something around your house or a music video? You go to YouTube and you search. What if you’re looking for inspiration for your daughter’s fifth birthday party? You search...

One of the most important things you can do to improve your traffic in a sustainable way is to work on your SEO or search engine optimization. While there is a lot to say about SEO and some things are always changing, the basics will be enough to get you by.    It all starts with keywords. These are the words and phrases your customers type into their favorite search engine to find what they are looking for. Your goal is to optimize various pages on your website for some of those keywords. Choosing the right ones is your first...

Traffic is the lifeblood of any online business. There are a million and one different ways to get more visitors to your website. There are hundreds of courses and books that teach you about the latest and greatest traffic generation schemes. But none of that does you much good when you need more traffic sooner rather than later and don’t have the time or the funds to experiment.    Instead, I suggest you look at what’s working already and do more of that. Getting a steady stream of traffic from Pinterest? Create five new pins a day to your most...