DIGITAL STARTUP SOCIETY BLOG — Storytelling

It’s easy for a brand owner to get caught up in selling products and think like a classic salesman or marketer. However, that is a quick way to fail and lose sight of what really matters. People want to feel heard, valued, and trust you in today's world before they make a purchase.  That’s why the very first thing you should do if you want to market your brand’s story better is to be more personal and human. Stop trying to run like a machine or corporate entity all the time. Break away from that bad habit and appeal to...

One way to make sure your story or brand gets heard is through creating shareable content. This is content that can be easily shared across all platforms by your audience. This is the best way to get more brand exposure, build your audience, and increase their engagement.    Here are eight ways to make your content more shareable:  Create Infographics and Short Videos  The most valuable and easiest content to share are infographics and short videos. People are busy, and they want to read content fast. They enjoy things that can quickly educate them while also making them laugh or...

Around 4 million people currently use social media every single day around the globe. Another fun social media fact: nearly 84% of users on the internet are on social media. Showing you just how powerful marketing your brand on social media is. In fact, if you don’t utilize it, you might as well stop and throw your business plan in the trash.  As harsh as that may sound, it's true. Over 2 billion people sign into Facebook, 100 million sign into TikTok and 1 billion sign into Instagram each and every single month to post or interact and share with...

Storytelling is found throughout every part of a human's life. It's how people form and build life-long and intimate relationships and move and learn as a society or community, which makes it such a powerful marketing strategy to add to your business and continue to increase your audience engagement.    Here are five ways to improve your storytelling techniques:  Don't Make Your Brand the Start or Main Focus  Always make sure your customer is front and center of your story to make a great impact. Many businesses fall into the bad habit of thinking they are the hero and star...

Your audience wants to see a real-life example of how your business can provide them value. A great way to do this is through a customer spotlight story or testimonial. A customer spotlight story is a real-life example of how your products, services, or brand bring value to your customers' lives.   Allowing you to build your audience further and increase brand loyalty. The goal is to make your viewers relate to your current customers to become loyal customers themselves. To visualize what their life could look like with your help—building more trust and credibility to your brand.     Here's how...