When you engage in list building using content, content upgrades, and lead magnets you’re creating a funnel. Even if you never thought of it as a funnel it is. Let’s go through the process starting with website content, adding the lead magnet, and then leading your audience through an email marketing series so that you can make an offer that will monetize all your efforts.
Create the Content
After you’ve done your due diligence and thought about who you want to attract to your website, what they need to know, what problems they have and how you can solve them. Create the initial content for your blog, guest post, or another platform. Make sure it’s super targeted toward your audience, gives them the information they want to know about, and is only valuable to your audience.
Develop a Complementary Lead Magnet
Either create or re-purpose other content that you have that furthers the audience’s interest in the topic of the content you’ve created. Look at how you can expand on the content in the original article, how you can explain something further, and how you might give them something of value to go with the original content you created for them. Make that into a lead magnet. Make it simple though. A checklist, an explanatory video, a cheat sheet, or something else that you can put together in less than a day is usually best. It should be easy to put into use fast.
Push Traffic to Your Content
Once you have published the content, and the lead magnet is attached to the content and ready to download, it’s time to find ways to drive traffic to the content. There are numerous ways to do this. Publish a blurb and a link on social media platforms, paid advertising, allowing affiliates to use the content as a promotion method and more. The important thing is to get targeted traffic to consume the content.
Educate & Nurture Your List Members
Once they sign up for your list due to downloading the lead magnet now it’s time to educate and nurture the list members. Ensure that you create at least 7 to 10 emails in a series designed to teach them from day one what to expect from you but also about their problems and the solutions that you offer. As you create the series, think about the article they read to find the lead magnet, as well as the topic of the lead magnet. Expand on it, poke it, explore it, and make them think about it.
Pitch Your Offers
Within the emails that you send you should be making offers. If you’re nervous about making offers remember that you’d be doing your audience a huge disservice not to offer them solutions to their problems when you know about them. Since they signed up due to your content and your offer you already know that they want and need the solutions you have. Try to pitch an offer at least every two or three emails if not every single one.
Make the Sale
Once you make the sale your relationship is not over. It’s growing. Now you’ll need to create an email series for the buyer designed to lead them through another funnel. Creating deep and wide funnels is very useful and will increase your revenues exponentially. Plus, once you set them up it’s basically set it and forget it except for updating outdated information occasionally. Use a good autoresponder system and landing page option like Leadpages.net for landing pages and Drip.com for email.
Remember, all of this must flow seamlessly, not only does the topic need to be closely related for best conversion but, it should be easy for your audience to take advantage of, use, and respond to your CTAs. When you’re creating your funnels simply thing about the process “what’s the next step my readers need to take and what tool or product do they need to do it”. When you put yourself in their shoes you’ll be much more successful.
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