Getting the most out of your social messenger marketing campaign means learning everything you can about each application to maximize its benefits. In other words, if you want to reach more customers, reduce your cost per lead, and increase your open rate, then becoming a Facebook Messenger expert is vital to your success. Using messenger will save you a lot of time, and it’s easy to get started.
Here are four Facebook messenger marketing hacks to use to engage your audience better and grow your business:
Use Facebook Messenger Subscription Messaging
Subscription messaging is free messages that can be broadcast to your audience that has chosen to opt-in. However, these messages are not to be used on a promotional basis. Instead, they should be used to educate your audience on a specific topic.
Take Advantage of Sponsored Messages
Sponsored messages are ads that allow you to target and engage your ideal customers. These ads are highly affordable and rewarding as those who click on sponsored messages are more likely to be interested than other forms of marketing. In addition, sponsored messages appear in the same area as other messages, so they won’t seem intrusive. What's more, these ads are highly targeted, making it easy to find your customers.
Set Up Comment Guard with MobileMonkey
MobileMonkey is a third-party tool that allows you to maximize the usefulness and benefits of Facebook Messenger. With this tool, you can set up comment guard to automatically send a message to a person who comments.
For example, say you are hosting a fun Trivia competition with your audience. In order to place, they must post their answers in the comments. Comment guard will then automatically send your viewers a message letting them know if their answer was correct or not, depending on how you set it up. Not only does this save you time, but it also makes your customers feel more involved.
Send-To-Messenger Buttons and Plugin
Make sure your audience knows you communicate through messenger. This is easily accomplished by editing the contact button from your business Facebook page and using the plugin to your website or WordPress blog. To do this, you must connect your Facebook Page to your website. Select settings, then messenger platform, and input the domain under “whitelisted domains.” From there, you will need to add the plugin to your WordPress site.
Be sure to follow each of these hacks if you want to use Facebook messenger successfully. Facebook messenger wants your business to be successful, so you and your target audience keep using their application. This means the features they provide can be used correctly and to their fullest potential to reach more customers and make more sales.
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