Email marketing is an integral marketing method these days. It needs to be part of every life coach's toolkit, as it allows you to connect with your ideal client and build a loyal following. By most estimates, email marketing offers an ROI of over 42 dollars per every dollar you spend. In addition, email marketing can be a wonderful way to connect and communicate with potential and current clients as a life coach.
To be effective, however, you must follow these email marketing tips:
Start By Building an Audience
Before sending out emails, focus on growing your subscriber list to have a solid base from which to work. You can automate audience building through social media platforms like Facebook or Twitter and include opt-in forms on your website and blog.
Don’t Make it Difficult for People to Sign Up for Your Mailing List
Many people are hesitant to give out their email addresses, so you must make the sign-up process easy and painless. For example, include a prominent opt-in form on your website and keep the sign-up message short and simple. Then, incentivize them to join by offering a discount or free eBook in exchange for joining your list.
Use an Email Marketing Service
If you are unsure about email marketing or want to save time by using pre-designed templates and automation features, consider signing up for an email marketing service like Aweber, MailChimp, or Constant Contact. These services make it easy to create and send beautiful emails, and they'll even track vital statistics like open rates and click-throughs. Plus, it may be illegal to send email marketing materials without these services due to the requirements in the SPAM laws.
Make Use of List Segmentation
Sending targeted emails to your subscribers by segmenting your list is imperative to get more responses. This can result in higher open and click-through rates and improved relationships with your subscribers. List segmentation involves splitting your subscriber list into smaller, more targeted groups based on specific criteria, such as demographics, interests, or past behaviors. When you segment your list in this way, you’ll create more personalized and relevant content addressing the needs and preferences of each individual group more simply.
Send Regular Updates with Valuable Content
Once you have people signed up, be sure to stay in touch regularly so that they don't forget about you. Send out weekly or bi-weekly emails with valuable content that your audience will find helpful, such as tips, articles, or discounts. Your subscribers will appreciate emails that are full of valuable content that’s relevant to their interests. Make sure to include a mix of blog posts, tips, resources, and other types of content to keep things fresh.
These email marketing tips are essential for your overall success as a life coach. Email marketing is far from dead and one of the most valuable tools to learn online if you want to build a profitable and sustainable brand.
READERS LIKE YOU ARE ALSO INTERESTED...
LET US KNOW WHERE TO SEND YOUR DIGITAL PLANNER.