Once you’ve created your live streaming content and shared it with the world, it is time to start evaluating and keeping track of your results. The work doesn’t stop just because the stream ended for your viewers if you want maximum success. It would be best if you continued to promote or advertise your work. You also need to evaluate it to ensure it’s optimized to achieving your goals.
Look through your performance metrics or analytics after each stream or video. These metrics will give you a clear insight into how well you are doing with your current content and where you may need to improve to see greater success.
Here are the five key live streaming metrics to keep track of to help improve your live streams and better engage your audience:
Device Viewership
This will show you the device your viewers are watching from. This is important to figure out how to engage better, interact and communicate with your audience. When you know most of your viewers are watching from their smartphones, for example, then you know you should make it as easy for them as possible to participate. It can also help you to understand what other platforms to advertise on. Those who use their smartphones the most to watch live streams are likely to have Instagram accounts, too, for example.
Duration Of View
How long are they staying to watch? Duration of view helps you determine if the content you are creating is entertaining enough. Maybe they enjoy the content, but not for as long as you would like them to.
Repeat Traffic
This metric shows that what you are doing is working. If you have high repeat traffic, you know the content you provide is valuable or interesting. You can use these numbers to compare the different types of content you create. For example, if you notice your repeat traffic is higher while streaming one niche or subject, you might want to produce more.
Viewer Engagement
Depending on the platform you use, this will look different. On Twitch, this is in the form of following, subscribing, chatting, or clicking on e-mail notifications. A high engagement rate is needed to grow a loyal audience.
Geographical Information
Finally, but certainly not least, you want to keep track of where your audience is located. This helps ensure you pick the right monetization strategies for your stream. It also allows you to pick the best schedule to stay consistent and reliable for your viewers.
Overall, keeping track of these metrics will help you to achieve greater success. It ensures the work you are doing now is valuable to your audience. If you have been struggling to find ways to improve, keeping track of these seven key live streaming metrics is key to your success.
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