Just over two hundred and eighty million people use Snapchat to communicate with their friends, family, or businesses on a daily basis. According to Snapchat, users spend about thirty minutes every day on the app, opening their application at least thirty different times throughout the day. If your target audience is mostly teens or millennials, then Snapchat is likely a beneficial social messaging application for you to use to engage your audience and grow your business.
The following are four ways to use Snapchat to engage your audience and grow your business:
Use Stories to Educate and Promote
The number one most beneficial tool to Snapchat is the stories feature. Stories are short videos or series of pictures that are live for twenty-four hours. After twenty-four hours, these stories disappear unless you save them to your archives. Utilizing twenty-four-hour content initiates “FOMO,” or the fear of missing out. Which incentivizes people to click on your stories and learn more about your business. Many brands use stories to share behind-the-scenes content, new product updates, or how-to content.
Have Fun with Snapchat Filters and Stickers
However, don’t just post any story. Ensure the content is relevant and utilize the different filters and stickers to make it more engaging. Stickers can be added to any story to increase engagement by asking questions with multiple-choice features or slider scales. It really is a great feedback tool to help you learn more about your customers while they have fun engaging with your business.
Take Advantage of Story Replies
All Snapchat stories can be replied to directly from the story itself by swiping up and typing your message. Take advantage of this feature by encouraging your audience to use it. Use text or voice chat to let them know you want to talk to them. However, be sure the content you create for this makes sense and is relevant to your overall goals and objective.
Host an Influencer Takeover
Another beneficial way to engage your audience using Snapchat is by hosting an influencer takeover. This is where popular influencers within your niche or industry take over your Snapchat by posting different stories and pictures for the day. These can add a fun twist to your content and help you reach a larger audience.
Using Snapchat to engage your audience is fun, highly interactive, and immersive. The features found on Snapchat make it easier for your customers to not only find you but learn more about your business and what value you provide. Using filters, stickers, stories, and spotlights is essential to your success on this platform and social messenger application.
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