You can leverage your competition’s audience by finding ways to get promoted on your competition’s marketing channels. This idea does not involve going to your competition groups and creating spam content.
Instead, you’re going to want to produce a long-term strategy that allows you to engage with your competition while also engaging with their audience. These ideas will help you get promoted on your competition’s marketing channels.
- Host a Competition – If you’re offering something amazing to the industry or the audience, you can host a competition about it. You can even turn compliments into a competition. For example, ask for your audience to vote on the best life coach in the industry by submitting their video testimonials and offering a prize to the most shared or liked video.
- Create Targeted Content – If you want to get your competition's attention so that you can capture a mention on their Instagram, create content that you know they’ll like to consume and share with their audience. Tag them in the content and tell them you think they’ll enjoy it.
- Develop a Guest Posting Strategy – Read your competition’s blog posts religiously so that you understand who their audience is and the point of their blog. Then create a guest post designed for their blog and give them an affiliate link to include in the post.
- Comment on Their Blog Posts – Another way to get mentioned on their social media is to offer intelligent and thoughtful commentary on their blog posts and other content. Show that you’ve read their content in the way you comment, and they’ll be sure to notice you and call you out.
- Participate in Their Groups – If your competition has created groups or forums where they discuss industry or issues that affect the audience, join in. Be respectful of other people’s groups and don’t be promotional if that’s against the rules but do be yourself and open.
- Talk to Their Audience – When you learn who the audience is that your competition is speaking to, create content just for them, post it on your blog or Medium, or get published in Forbes.com. Share the piece with your competition because you know it is of interest to them. If you’ve targeted the audience right, they’ll share it.
- Promote Their Products and Services – Sign up as an affiliate if they have a program, but even if they don’t, if you want to get noticed by your competition, promote them when you can instead of yourself. You don’t need to do this for products or services that are direct competition but choose people who promote to your same audience but with complementary products and services to yours.
- Go to Their Events – If your competition hosts either audience-centered events or industry events, sign up and go to them. Remember that if it’s an industry-related event, you’re not going to build your audience unless you sell things to the industry. If it’s an audience-related event, being a member of the audience will teach you about your audience.
- Form JV Partnerships – Find a competitor that sells something complementary to yours and form a partnership to work together on a short-term project like a summit, a webinar, or self-publish a magazine, newsletter, or book together.
- Offer Industry Training – An excellent way to get mentioned by anyone in your industry is to offer training to the industry and not just products and services for the shared audience.
- Interview Them – Start a podcast for your audience and interview all the industry movers and shakers. They will share your show with others.
- Start an Affiliate Program – One of the simplest ways to get noticed by and shared by your competition is to offer them something that they can show to or give to or sell to their customers and potentially make a profit.
- Sponsor Their Events – If your competitors have events, they probably also need sponsors. You can get mentioned many times by merely being one of those sponsors.
Have you tried these ideas, or others, to get mentioned by your competitors? If you have, what were your results? Be authentic. Don’t do something just to get noticed. Instead, create a strategy that fits in with your overall business goals so that what you do makes sense and that you’re ready for the results.
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