Anytime you do a life event you have an opportunity to promote your in-content opt-ins to grow your email list faster. In-content list building during webinars and interviews is very effective and quite like how you should do it with videos.
Develop a Special Offer Just for The Webinar or Interview
When an offer is laser targeted to the webinar and/or interview viewer you’re going to be much more likely to get subscribers. Don’t worry, you don’t always have to create the offer from scratch. Sometimes you can create it from PLR or from content you’ve developed before that matches the subject of the webinar or interview and the audience who is watching.
Create a Dedicated Offer Page
The best way to ensure a smooth transaction is to create a dedicated offer page with a link that is easy to say, spell, and remember. You can use a link shortening service or you can develop the page directly on your website using a link that’s easy to remember and pronounce for your webinar or interview.
Offer Content That Adds Value
When you create the freebie remember that the content needs to add value to the webinar or interview. It might expand on the information they’ve learned in the webinar. It might help them remember what to do if it was a “how to” webinar. It could be a printable, a checklist, a cheat sheet, or anything that is directly related that adds value.
Consider Expanding on The Content
If the webinar or interview was an “overview” type situation without any specifics the best freebie will be one that expands on the content already provided. An eBook, whitepaper, or report is a great idea in this case.
Make the Content More Usable
A really good idea for an opt-in is to create something that makes the webinar or interview content more usable. For example, templates, apps, worksheets, and other usable content that puts into action what was learned during the original webinar or interview.
There are a few ways you can bring up your special offer for viewers of your webinar or interview video. You can bring it up more than once during the event, or you can allude to the special offer throughout the event that you’ll talk about after the main event before the end of the webinar or interview.
It depends on how serious you are about the audience watching the entire interview or you would rather get more people on your list. Keep in mind that you’re going to get more targeted subscribers when you require them to watch the webinar but if it’s a recording it really doesn’t matter they can always fast forward to the offer.
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