If you’ve ever created an audience avatar or created an audience persona you know how hard it was to narrow down one specific person to focus the information create on. But, even within that targeted audience persona, there are ways to target people even more. A good example to look at is thinking of who has purchased certain products you have or downloaded certain opt-ins. How can you go deeper? How can you go broader?
Not Everyone is Interested in Everything
The fact is, not everyone is interested in every single topic in a particular niche. For example, some of your audience may never take you up on your one-on-one coaching offers, yet they may take you up on a group coaching opportunity. It’s not that they’re not interested in your expertise it’s just that one-on-one coaching isn’t for everyone. That’s where segmentation comes in as well as in-content opt-in offers that laser target certain people in your audience.
Check Your Tech
It depends on the type of autoresponder system you use on how you accomplish this. Let’s say that you have a PLR company and you create content for several niches. Obviously, your entire audience will not want every single type of PLR that you create. Therefore, you should offer opt-in offers for each type of PLR that you create. That way you put them on the right list.
If you use software that uses tagging on segments like Drip.com, or Convertkit.com, everyone is really on one big list and only segmented by the tags used that triggers certain campaigns to be delivered to them. If you use Aweber.com you’ll use it to build sub-lists by creating a separate sign up form, but they are starting to implement some tagging so that you can go back in and segment after the fact too.
Advantages of Segmenting and Creating Sub Lists
The advantage of segmenting and creating sub-lists is that you won’t be giving anyone on your lists information that they don’t want or need. In fact, some people get upset and will unsubscribe if they don’t want certain types of information. As you know, once you get someone on your list you can market things to them that you don’t make. If they respond to the offers, move them to a new sublist. That way you can start sending more offers to the people who have responded positively.
When you use the technology you have, along with specialized laser-targeted opt-ins both in-content on your blog, in social media, and your email list you can create many different sublists so that you can curate, create, and offer them exactly what they need when they need it.
You can build super targeted lists by using this idea. By segmenting more rather than less, you’re going to be able to know exactly what your subscribers want to know and need to know in order to be lead through your marketing funnel to make more purchases of the products you’ve created just for them.
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