If you need more motivation to create and make a fast profit, why not sell the information product first, then create the content later? This is another quick idea to start making more information products from the content you already have. Follow these steps to succeed.
Step #1: Develop the Concept
First, come up with the topic. It should be something your audience really needs. Something that truly solves a pain point for them. Choose something you already know and already have a lot of content for or that you’ve found PLR content about. Ensure that the information product, whether it’s an eBook or an eCourse, solves a pain point for your audience quickly and easily.
For example, if your audience consists of individuals who own online shops that sell physical items and you know how to run successful Facebook Ads your information product could be about running Facebook Ads. It could be an eBook or even an online course delivered via email or via a platform like Teachable.com.
Step #2: Create an Outline
Once you have the idea worked out, create an outline for it. If it’s a course, determine how many modules you’ll want to create. If it’s a book create chapter titles. You don’t have to be perfect at this point, just get the outline made based on what you want to talk about during each chapter or module.
Use this information to create your sales page. You can create a sales page either using your website, a program like Leadpages.net or use the platform you’ve chosen for your course if its’ a course you want to teach. It’s up to you, but use the information in the outline to make the sales page.
Step #3: Search Your Content Archives
Simultaneously with the outline at hand start searching your storage for content that you’ve already created or purchased in the form of PLR. Search your blog, your computer, and your cloud storage using the titles you’ve chosen which have keywords in them to find the content that you can repurpose into the book or the course.
Note: Did you notice that you can write a book and a course thus doubling the results of your efforts. Any “how to” book can become a course. Maybe you already have a how-to book in your archives?
Organize what you find according to the chapters or modules into a file folder so that you can use it to create the chapters or modules.
Step #4: Presell the Information Product
As soon as you complete the sales page, you should have a timeline set for when you’ll publish the information for your buyers. Whether it’s an eBook, a course, or a membership site, it doesn’t matter. Start selling now.
Send the information about the offering to your email list, then using the Facebook Pixel run ads on Facebook targeting former website visitors. Write blog posts, create memes, update your social media, and let everyone know about your new product launch. Get affiliates involved too by offering 50 percent commission along with the right tools to promote your content.
Step #5: Create the Content
Now that you’re preselling, if you meet your minimum order, start creating the content to deliver on the timeline you set on your sales page. It’s going to be simple to create the content because you’ve got your outline and you know your topic, plus you have content already completed to help fill out your offering.
Step #6: Deliver the Information Product
It’s show time. Deliver the content you promised to the people who purchased it. It doesn’t matter what type of content it is, stick to the schedule you set so that your audience feels satisfied that you’ve stuck to your promises.
Step #7: Follow Up
The people who bought this content from you are likely good candidates to buy further information from you. Send a thank you, send reminders, send a survey, and then tweak what you’ve created to make it even better for the next buyers.
Remember, all the content in this information product doesn’t need to come from your blog. It can be a combination of blog posts, other articles you’ve published, private label rights content, and additional new content. Include a checklist, a workbook, and other content to fill out the information product to make it complete.
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