You’re ready to revive some old blog posts, but you’re not sure which ones you should tackle first. If you’ve been blogging for a while, there’s quite a back catalog of posts and I’m sure most of them could use some attention.
The worst thing you can do is look at them all, get overwhelmed by the sheer amount of work involved in making everything better and giving up.
I also don’t want you to randomly pick one post, give this a try and see little or no results. After all, the whole point of reviving old blog posts is to make them relevant and then get more traffic to them, gain new readers and build a larger audience – without having to write fresh content.
With that in mind, we want to pick some posts that are getting a decent amount of traffic and work on those first. They will have the biggest impact the quickest.
To do that you want to look at your website stats. Do you have a tracking program installed? Chances are that your web host is running some default tracking for you, and while that’s better than nothing, you want to make sure you get good data.
If you haven’t already done so, install Google Analytics on your blog. It’s free, very powerful and super easy to add. Once you have Analytics up and running, wait a few days to collect some useful data and then come back to this.
Look at your stats and figure out what your most popular posts are. You can do this in Google Analytics by going to “Behavior 🡪 Site Content 🡪 All Pages”. That will give you a list of pages (or posts if it’s a blog) on your website ranked by how often they were visited.
Browse through these pages and make a list of five to ten older blog posts to use in the next step.
That was easy, wasn’t it?
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