DIGITAL STARTUP SOCIETY BLOG — Ebook Super Charged List Building

Many business owners who start an email list think of it as one-way communication. However, that’s missing the point of creating an email list. Part of creating an email list is to get to know your audience and allow your audience to get to know you. If you aren’t creating a dialog with your email subscribers you’re missing out on a huge opportunity with your market.  Advances Opportunities – When you set up your email so that your subscribers can reply directly to your questions via the email, you will expand trust exponentially compared to using a “no-reply” email as...

From the moment your subscribers sign up, it’s now your responsibility to engage them. They trusted you enough to sign up for some reason, now you need to prove that it was the right choice for them to do it by creating messages that they want and need to receive. Messages that they can understand and relate to. Messages that make them want to click, share, and act on them. Set the Tone – In your first message to your subscribers you will set the tone and teach them what to expect from you. If you’re engaging and interesting in...

It’s tempting to set up your autoresponder series and then never look at your email service again. But, your email service offers so many analytics that enables you to improve your marketing results over time. But only if you keep an eye on open rates so that you can improve them because you can’t fix what you don’t know. Also, even if something is working like gangbusters today doesn’t mean it won’t die down and stop working tomorrow. You’re going to have to get used to the idea of continually tweaking, improving, and changing up things to increase your return...

An opt-in form is usually a small part of an opt in page. An opt in form can stand on its own, or be located on an opt in page. If you really want to be successful building your list you need to have both opt in forms, and opt in pages.  Opt-in Form vs. Opt-in Page An opt-in form is an online form that allows your audience to enter their information to receive the emailed information you’ve promised. An opt in page is a landing page that has more information on it, plus an opt-in form that enables audience...

The analytics and stats you have available to you within your autoresponder, as well as Google Analytics, can help you tweak and test opt ins to ensure the highest results possible. The best way to test is to conduct split testing. This is also called A/B testing. Essentially it means you test one against another. A against B, for example, when B has just one small thing changed compared to A otherwise they’re identical.  When you want to test your opt-ins, which is how your audience will get on your email list in the first place, you can do this...