DIGITAL STARTUP SOCIETY BLOG — In Content List Building

In-content list building works so well because it offers many entry points to your email list. Once you have a few different freebies set up, anytime you create new content it’s an opportunity to mention your freebies. That means it’s an opportunity to keep building your email list with targeted, interested future customers. The best thing to do is to find a good opt-in freebie option for every blog post you publish remembering that you can use the same one more than once as long as the freebie is relevant to the post. But, for now, start with your most...

Once you have at least one lead magnet you’re going to want to start promoting it. There are many ways to do it, and as mentioned previously how you do things sometimes is dictated by the type of technology you’ve invested in.  You can do most of this with only an autoresponder such as Aweber.com without any bells or whistles although sometimes the bells and whistles provided by software like Leadpages.net make things even more effective. But it doesn’t mean you can’t do it if you don’t have access to that technology. The thing with the placement of any type...

As you move forward with your business you probably want to start planning content for content upgrades so that it works seamlessly in your overall content marketing planning. You can do this in two simple ways that will make a lot of sense to you and show you how you can repurpose content to create amazing information and value for your audience plus offer the right in-content opt-ins to build your email list fast. We’re going over two ways to do this:  Create a blog post series first consisting of 7 to 10 blog posts about one topic. You’ll offer...

By now you realize that content upgrades help you get more subscribers to your list by providing extra value to your audience. A content upgrade is content that goes deeper into the information or provides a simple way to organize the information you provide your audience when they download the gated content from your blog post or website. But, how do you create your first content upgrade from scratch? Step #1: Analyze Your Content to Find Most Popular Blog Post The most effective opt-in will be on pages that get a lot of views. Since the page already gets a...

A great way to grow your list is with content upgrades. Content upgrades are in-content lead magnets that are related to the content you attach them to. It’s kind of like bonus content that adds value to the content your audience is already reading and interested in. To get the additional content your audience member will have to sign up for it because it’s gated.  There are many types of content upgrades that you can create. Let’s look at some examples. Cheat Sheet – Help guide them through an action. For example, if you write a blog post about webinars...