DIGITAL STARTUP SOCIETY BLOG — Social Media Stories

Did you know that there are nearly three hundred million active daily users on Snapchat, making Snapchat among the most popular social media networks worldwide, just behind Instagram, Facebook, and TikTok? Almost forty percent of the world's leading brands already know this and use Snapchat to market their products on a daily basis. What’s even more powerful is that those who use Snapchat use the application for more than twenty minutes a day, right behind Facebook users. Yet again showing you that Snapchat is still a powerful business tool to be taking advantage of.    Here are four more benefits...

Snapchat stories are a fun marketing tool to use for businesses that need to advertise to a younger demographic. Around fifty-nine percent of those between twenty-four and thirty who use the internet use Snapchat. In 2019, the application had three hundred million downloads ranking them the seventh most downloaded application globally, showing you just how powerful Snapchat still is and can be to businesses. In fact, it is said that those who use Snapchat are sixty percent more likely to make an impulse buy. Meaning, if you have a product business, you should be using Snapchat.    Here are the...

Visual storytelling will always be why Instagram remains the number one platform for stories and social media marketing. If you have visual products or can easily tell your message through pictures, videos, and other visuals, Instagram must be the platform you use, especially if you sell products with the Instagram story shopping feature.  Nearly eight hundred thousand users use Instagram to shop every single month. In addition, almost seventy percent of their five hundred million daily active users follow a business account even beyond the shopping feature. Meaning you will have no problem getting your stories in front of your...

Social media stories are attractive because they are highly interactive and engaging for you and your target audience. One popular way to increase your engagement while learning more about your audience is using Instagram story poll stickers and questions. Adding polls, stickers, or emojis is an easy and simple process that keeps your audience interested and curious about your business. In addition, polls and questions provide you an opportunity to educate your audience and learn more about them.  To add a sticker or emoji, select the “Polls” icon after taking a picture or recording a video for your story. Next,...

Instagram story highlights are a vital section of your Instagram page, especially if you run a business or share many content creations through Instagram Stories. This section of Instagram appears below your profile picture and is a collection of videos or pictures of information you shared through your Instagram stories in the past. It is then organized in a way that is more easily digested amongst your audience.  These videos or pictures do not disappear unless you choose to remove them from the highlight. In other words, a highlight is a story you shared that is worth saving because it...