While direct message marketing can significantly increase your sales, improve brand awareness, and boost audience engagement, it will not automatically happen. Being sure to avoid certain habits consumers view as irritating, intrusive, or “spammy” is crucial to the success of your direct message marketing campaign. Unfortunately, direct messages can easily make your business look untrustworthy if you are not mindful of your habits or create a marketing plan for your direct message content.
The following are five things to avoid when sending direct messages to your target audience:
Spam or Over Promoting
Don’t keep sending them messages over and over to get a response. Promotional direct messages should be kept at a minimum not to annoy your target audience. Furthermore, you should be sure you don’t send too many of the same type of messages all at once. This action can get you banned or blocked completely on certain applications like WhatsApp and Instagram. Every message you send via direct message should have a clear and direct plan.
Too Many Automated Messages
While chatbots are useful for after-hours, they are not beneficial often. Many customers value the personal help that chatbots just can’t provide. Meaning automated messages should only be used where they make sense, like frequently asked questions or providing business information.
Fancy Jargon
Too many fancy words in your messages will confuse your audience and make you seem dishonest. If your audience has to look up too many words or guess what you mean, they are likely to exit the conversation altogether.
Demands
Making demands will always be seen as negative. In fact, this will likely lead to audiences blocking you and labeling your company as a fishing scam. Not the reputation or first impression you want to set for your business.
Zero Responses
In other words, always have an answer for any message sent your way. This is important to improve your response time and make the customer feel heard and valuable. Furthermore, platforms like Facebook will displace your response time -- making it even more important to respond right away and never ghost anyone. If you don’t answer, simply say you will get back to them instead of avoiding them altogether. However, be sure to take the time to find an answer for them too.
Overall, it is important to avoid these habits if you want your direct messages to be respected and trusted. Too many fancy words, a poor voice that creates demands, or sending too many messages at once can turn your customers away instead of engaging them. So be sure to take the time to avoid these things when creating your next direct message marketing campaign.
READERS LIKE YOU ARE ALSO INTERESTED...
LET US KNOW WHERE TO SEND YOUR DIGITAL PLANNER.