Once you’ve mapped your funnel, you should now know exactly how many entry points or customer touchpoints you offer. By mapping each of those touchpoints to the exact ideal customer you want to attract, you can start to notice where you can create even more entry points for your customers. Here are a few ideas for creating more entry points. Remember, an entry point is a way of attracting leads and turning them into prospects or customers.
For example, if you publish a blog post meant for creating awareness. Within that blog post, you offer a PDF download in exchange for an email address to a website visitor who is a stranger to you, you’ve turned that lead into a prospect that you can nurture via email, social media, and other methods by merely getting them to sign up for your email list even though they’ve never paid for anything you’ve recommended.
Likewise, the stranger may have come to the blog post, and then decided to click through to your paid product offer and purchase it. Now they’re a customer. Both are valid entry points into your funnel, but they’ll be treated differently based on how they entered your funnel.
The prospect will be nurtured and encouraged to buy a product or use a service depending on the entry point they used. At the same time, the customer will be welcomed and nurtured to encourage brand loyalty and advocacy, also based on the product they purchased, but will also be encouraged to buy more products and tell their friends about you.
Creating more entry points to your funnel will result in higher sales and more customer satisfaction. Add these entry points to your funnel to create more opportunities for your audience to get in your funnel.
- In-Content PDF Downloads – This is a great way to add an entry point to your funnel almost anyplace that you publish content, whether it’s a blog post, a syndicated article, a guest post, or a private email. An in-content download that requires an email address to download can be a simple eBook, report, article, chart, whitepaper, or other downloadable type of content that solves a problem and tickles their curiosity.
- Lead Magnets – You’re likely familiar with the handy freebie that is designed to transform your site visitor into a member of your email list. You can promote this type of freebie through a landing page, but also add it as a downloadable link within the content.
- Entry-Level Low-Cost Products – Some people don’t consider paid products to be useful as list builders, but they really are. A low-cost product can make a big difference to some types of buyers. Some people trust low-cost products more than freebies. These can be offered via landing page right on a blog post that explains the problem.
- Gated Content and Information – Anytime you add content that requires an email address to consume it, that is “gated content.” The types of information you can gate is literally any content you create if you choose. You can offer a sneak peek then require every person who wants to consume your content to sign in free. Conversely, you can select some content for gate and leave some open.
- Sales Pages – A sales page is used to sell a visitor on a product or service. Usually, the sales page assumes that the visitor is a stranger and works toward educating and persuading the visitor to buy the item recommended. Every product you create needs a sales page. This type of page usually includes long-form copy and tons of information.
- Landing Pages – These types of pages can promote a product, a freebie, a service, or just give guidance to the visitor about the website they’re visiting and help send them in the right direction, but it also always offers a way to sign up for the newsletter either through a freebie download or simply by promoting how to find out more. You should create a new landing page, for example, for every single place you guest post or publish content so that the visitors from that place feel welcomed and heard.
- Squeeze Page – This is sort of like a sales page, but it’s concise and assumes that the person going to the page already understands why they’re going to it. It’s short and to the point and only contains information about the offer toward the prospects who visit the page.
- Opt-in Page – Every single page that we’ve mentioned here is an opt-in page. Whether it’s a sales page, webinar signs up, or other, it’s considered an opt-in page if it has a way to “opt-in” for information, services, products, or solutions.
As you create more entry points into your funnel, placement will make a big difference too. You’ll want entry points on your sidebar, in headers of posts, at the end of posts, within posts, on triggered pop ups or pop unders, and more. The form of the entry point or opt-in page will be determined by the audience you’re targeting and where they came from to find you. If you ensure that each entry point is offered at the right place within the buying journey based on the goals you’ve set, you’ll be successful.
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