Once you realize the importance of a funnel and map out what you already have, you can start to fix any holes you have in your funnel. A hole in your funnel will cause you to lose list members, lose sales, and can even cause you to send the wrong messages to the wrong audience at the wrong time.
Mapping out your funnel and developing a plan of action based on your funnel will make a massive difference in your success. Once you do this process, you’ll know what you need to plug the leaks and improve your process and system.
Mapping your funnel is all about noting your traffic sources, stages of your funnel, entry points, customer touchpoints, landing pages, and much more. As you go through this process, it’ll become a lot clearer.
- Develop Customer Personas Based on the Buying Journey – You should have a customer persona or client avatar for each type of audience member you want to attract. Base it on their intent at the time, which is determined by their place in the buying journey.
- Create a List of All Your Products and Services – All your products and services should have their own individual landing pages. Every landing page you have is known as a potential customer entry point or touchpoint. Create a spreadsheet that allows you to quickly grab the links for each of your product or service landing pages—note who the product or service is meant for and the problems it solves.
- Create a List of All Your Freebies and Lead Magnets – You will also have several freebies or lead magnets. These also need their own landing pages, which qualifies them as entry points or customer touchpoints too. Note who each of these freebies is meant for, the problems they solve, and the goal you had for creating it.
- Create a List of All Your Content Marketing Materials – Match the content you’ve created to the various categories above. Note what stage in the funnel the content is meant for and where it’s being used, such as email nurturing, blog posts, guest posts, email sequences, social media memes, and posts, or other types of content. Within the spreadsheet, add links to the content if it’s public-facing. If it’s an email autoresponder series or other content that is not public-facing, link to it in your file storage system so you can find the content for easily updating or sharing when needed.
- Use Tools to Create and Visualize Your Funnel – It’s always easier to map your funnel with a visual aid. Funnels really do need a visual mechanism to make it more clear in your mind. Thankfully, you can use software like Canva.com, or you can use software like Mindmeister.com to help you draw it out visually.
Once you have this information collected, you’ll be able to ensure that all your links work, that the content you’re using to market fits the situation, and visualize any missing components needed within your funnel to meet your goals.
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