If you need a way to boost sales for either affiliate products or your own products, one effective way is to add a bonus. Bonuses will improve conversions because people love getting things for nothing. You can include both unannounced and announced bonuses in your sales to improve conversions. Let’s explore how this will work.
Brainstorming Your Bonuses
The first thing you need to do is look at the main product you’re promoting on the sales page so that you can identify any additional information that will make it easier for your customers to use the solution in the product.
For example, can you create a checklist, organize a spreadsheet for them, or provide a better step by step help? Maybe you can provide a case study with the product that shows the story of someone who used this solution? Bonuses are simply little extras that aren’t needed to make the main product work, but that enhances what is already being offered or makes what is being offered easier to implement.
Create Your Bonus Offers
Once you get some ideas about what you can create to help your customer with their purchase, you may not even have to create it yourself. For example, if you are selling an information product about making money blogging, you might want to give them a content marketing calendar spreadsheet or a Trello.com template to get them organized. Maybe you have a list of products that they can buy and use that helps them implement your solution that you can give them. As long as the bonus makes things easier, then it qualifies as a bonus.
Test with and Without Bonus
Even after you create the bonus, try running your offer via ads or content marketing to find out which version your audience prefers. If you change nothing else, do you sell more with the bonus offer mentioned, or do you sell more without mentioning the bonus item? Each audience responds differently, and the only way to know is to test them.
Test Different Names
When you run tests, try giving your bonus offers different names. Some names may attract more of your audience than others. The main thing is to get the name right so that it really tells your customer what they’re getting in the bonus. Brainstorm as many names as you can, choose the top three or so, and then test how it works out for your audience.
Test Placement of The Bonus
The other factor you want to test as you add bonuses to your offers is how you mention it. Some people prefer to mention it on the sales pages, and some like to refer to it only in the cart. It really does depend on your own audience and how they respond. Try different methods of bonus add-ons to find out what works for your audience.
You’ll also want to figure out the best way to deliver your bonuses. If it’s your own product, it’s easy enough to add the bonus to the package, but if you’re using a bonus to encourage affiliate sales, it will depend on the system your product creator uses. Sometimes you may have to get creative with how you distribute the bonus for these products compared to your own. If you’re unsure about this, ask your product creator if you’re able to add a bonus to their system for ease of downloading from your customers, they may be able to accommodate you.
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