At some point in your business growth, you’ll either realize you have one or more super affiliates promoting your products or, conversely, you may have a super affiliate you want to attract or who comes to you because they have seen your products and want to work with you. If this happens, you want to be ready to create exclusive deals and bundles for these select super affiliates.
Provide Exclusive Extra Coupon Code
One way to give added incentive to your affiliates is to assign special coupon codes only to them that they can give to people. This will decrease both of your earnings, but if you ensure that they realize you have a high-converting upsell plus many other opportunities in your funnel for their referral to convert, they’ll love giving bigger deals to their audience that are exclusive to them.
Offer to Do One-on-One Webinars
One way to help any affiliate make more sales is to agree to host or appear on a webinar with the super affiliate. It can be kind of like an interview, or you can talk about a topic, and then, of course, an offer will be made that is better than other offers being made.
Special Bundles Only They Can Promote
Another way to give super affiliates something extra is to create a bundle special just for them. You can even let them choose what they want in the bundle based on what you offer and want to allow.
Give Them a Higher Commission Rate
Another way to help them is to simply give them a higher commission rate. If you give all affiliates 50 percent, consider upping theirs to 60 to 75 percent depending on their level as a super affiliate. Making 25 percent of thousands of potential sales is going to pay off big time compared to working with a normal affiliate. Don’t misunderstand. All affiliates are important, including those who make one sale, but you want to incentivize people to make more sales.
Ask Them What They’d Like You to Do for Them
Most super affiliates know what they like to present and the price points that work with their audiences. One of the best ways to work with a super affiliate is to ask their advice and then give them what they want.
Create Bonus Offers They Can Add to Incentivize Their Audience
Many super affiliates like to create bonus offers to give to their audiences who buy their recommendations. You can create a bonus that you only let your super affiliates add to their process if they want to. Then they don’t have to spend time creating something.
The truth is, if you have a super affiliate who wants to work with you, it’s important to do whatever you can to make their job easy. One email to their list could boost your earnings by more than four figures in some cases.
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