When your target audience signs up for and receives your lead magnet the point from their view is to get something valuable at no cost. But, the point from your perspective is to build trust with them so that they take you up on future offers. Because of this your lead magnet should be very targeted, specific, and actionable.
Teach What’s Next
If you have in mind what’s next, that is going to help even more. For example, if you have a Paleo Cooking website you might start with easy things like how to substitute food off the list for food on the list. Then, you might decide to start teaching them actual cooking techniques such as how to braise food, grill food, cut meat so that it’s tender and so forth. If you can identify the next steps to whatever you taught them in the lead magnet then you’ll know in advance what you want to promote to them on the back end via your email messages.
Share an Easier Way
Another way to approach this is to show them an even simpler way such as “done for you” services for something you taught them in the lead magnet. So, for example, let’s say that you created a lead magnet that teaches your audience how to edit and use PLR (private label rights) content. Then after a couple of days, giving them time to digest the information you’ve taught them, you can promote a done for you service for rewriting 10 PLR articles or combining 5 PLR articles into a short report for them.
Promote Resources Mentioned
If they downloaded a lead magnet about rewriting PLR perhaps they need more PLR, so you can then promote to them in some of your future emails PLR deals that you trust on a topic that you know most of your audience that downloaded the lead magnet need. Promoting it in a way that uses the trust they have for you to get them to buy PLR that you know is of high quality works because they believe that the lead magnet was useful and valuable.
Offer More Help
Some people want even more information about the original topic of the lead magnet and need more help. For example, using our rewriting PLR lead magnet you might want to promote hands-on coaching to help them figure out how to implement their PLR instead of just storing it on their computer.
There are so many next levels that you can go to starting from one simple solution. You can even create lead magnets by looking at the things you want to promote to your audience and creating specific lead magnets that are designed to get your audience member interested in and knowledge about that topic so that you can promote those products and services to them. Sometimes “poking the bear” or bringing up their problem multiple times helps get their attention so that you can move on to helping them solve their problems.
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