DIGITAL STARTUP SOCIETY BLOG — Audit Your Emails

One way to grow a loyal audience with a strong relationship that understands your business value is through lead nurturing email campaigns. These are personalized and automated emails sent to subscribers throughout their journey with your business.  It is designed to maximize the potential of your email list and to ensure its sustainability. It's about not neglecting the leads you worked so hard to get in the first place. Statistics show that it costs a lot more time and money to find new leads than to nurture those you already have.    The following are a few examples and tips...

Stop neglecting your email funnels. Just because you have them automated doesn't mean they will be successful. You need to add an auditing process to your email marketing campaign schedule to ensure the work and content you are creating is designed to maximize your success.    Here's what to look for during an email funnel audit:  Goals and Value The first places to review are your goals and value as a brand. Make sure your marketing goals align with the value you provide to your target audience and overall message as a brand. Starting with your goal is how you...

Maximizing your profits and effectively communicating to your audience is required today to be successful in business. Without quality content, email marketing would be dead. Without content to engage with, there would be no reason to use it as it wouldn't correctly engage, educate and persuade your audience. Without it, you can't convert them into paying or loyal customers. Therefore, you need to learn and understand how to optimize your email content to maximize your email marketing success.    The following are the three key pieces required to optimize your email marketing funnels fully:  Value-Driven  The point of emails is...

When running an email marketing campaign, you must perform audits to ensure you get the most out of your time and effort. One of the key steps to running an email audit includes keeping track of vital key performance indicators or KIPs and metrics. These metrics allow you to pinpoint areas you need to improve on while also highlighting where you excel to improve your overall email marketing conversions and communication with your audience.    Here are five important email marketing metrics you should be tracking:  Email Delivery or Bounce Rate This is the rate at which your emails are...

Email marketing has by far one of the largest returns on investment compared to other forms of marketing. However, that doesn't mean it is straight forward nor will you see results just because you have a campaign set up. Like most things in life, there are important rules to follow to get to success.    Here are the six secrets to creating a powerful email marketing funnel:  Lead With Your Goals in Mind  Before you develop any content, you need to know what your marketing goals are. For example, do you need more exposure to increase your sales, or are...