DIGITAL STARTUP SOCIETY BLOG — Audit Your Emails
Four Tips to Creating an Effective Email Sequence
An email sequence is a set of emails sent to specific groups of subscribers or readers on your list. These sequences are either trigger-based or time-based. Trigger-based usually means particular sets of criteria such as demographics or behaviors that your subscribers perform will automatically send emails in the order you set up. A few of the most common behaviors include their browsing behavior, paying customer or downloading your content. Time-based can be a certain number of days after a purchase, the subscriber's birthday, or anything based on any amount of time passing. Triggering a thank you or welcome email right...
The Importance of Email List Segmentation
Separating your email list subscribers into different segments of your audience is the process of dividing up your subscribers or customers into other flows or email sequences. When subscribers sign up to your email list, they will not receive the same emails as everyone else at the same time as they go along with the email campaign. Thus, segmentation allows you to better market and communicates to your new potential customers and readers. Most lists are organized based on three different factors: demographics, geographics, and behavior. Depending on your niche and marketing goals, you will need to organize them differently....
Five Common Email Automation Flows to Implement
Email automation flows are exactly what they sound like. It is a set of emails sent automatically to subscribers to streamline and enhance your email marketing process. Automation can be set biased on time or a certain set of events, such as signing up for a newsletter. Automation will send them a welcome email. It will also ensure they receive the other emails in the series consistently. What's more, is it can better segment your list to target and refine your communication to see better results and conversions. It would be impossible and highly time-consuming to send each email yourself,...
How to Conduct an Email Funnel Audit in Five Easy Steps
An email funnel audit is a process of reviewing every step of your email marketing process to ensure you see proper conversions. I know you don’t want to waste time, resources, and worst -- subscribers -- due to poor email content, poor understanding of your audience, or the email marketing process altogether. However, proper review, implementation, and reform are required to run a successful email marketing campaign. Furthermore, if you want to see a high return on investment, as the average is forty-eight dollars for every one dollar spent, then you must audit your funnels. Here are the five...
Common Email Marketing Mistakes and How to Avoid Them
While email marketing may be the best way to engage and increase sales, you can easily make mistakes. The email marketing process requires preparation, review, and evaluation to keep it running smoothly and successfully. Unfortunately, if you don't know what you are doing, you can fall into some common poor habits that result in a poor return on investment. The following are some of the most common email marketing mistakes and how to avoid them: Only Using Email to Make a Sale If the only emails you send are promotional and full of sale links, you are already doing...