DIGITAL STARTUP SOCIETY BLOG — Building an Online Community
Three Ways Online Communities Improve your Products and Services
One major benefit of online communities to the owner and business is that all the members' information is available when engaging with others in the group or the content you publish. This information will help you re-work and improve your products and services to keep them interested and buying more. When you think about this fact, it means that communities are just as important to you as they are to the members who join. It’s simple, the more you know what your audience wants, the better you can deliver a high-quality and valuable product or service to them in the...
Community Engagement is Key to Growing Your Business
To have a sustainable and profitable business, you must have involved or engaged customers, new or old. An active community includes tools and resources that help you attract new customers and retain old ones to keep your business running and profitable. Conversely, a not engaged community will fail to establish the positive reputation and brand awareness you need to grow your business. The following are the four common ways community engagement help grow your business: Promotes Long-Term Relationships and Trust A community keeps the discussions and the former promotions inside it forever. A new customer can pop in today and...
Four Ways Community Building Improves Customer Service
Proper and effective customer service can make or break your business. In 2019 Forrester Consulting surveyed over a thousand different customers across two-hundred enterprise brands to learn what customers really want from brands. One important takeaway was that nearly two-thirds of respondents reported how one unpleasant experience with a brand caused them to switch brands instantly while also warning their peers to stay away -- showing you just how important proper and effective customer service helps you retain your customers and keep them happy. In addition, growing a community for your business can instantly improve your customer service and build...
Common Community Building Mistakes to Avoid
Creating and building a brand community provides loads of benefits to you and your members. However, to achieve these benefits, you must be sure you give your audience the right information, tools, and resources. Unfortunately, many brands in online communities are making many mistakes today that are destroying their true and fullest potential. Here are the six most common community-building mistakes to avoid while growing a more successful and sustainable business: Lack of Clear Goals and Community Focus Before you start building your community, you need to know what your brand stands for and the goals of having a community...
Three Steps to Building a Highly Engaged Brand Community
Communities work because they are engaged. Engaged people feel connected and form relationships that keep them around long term. Thus, allowing you to grow a healthy and sustainable business. In addition, through these communities, you can inspire your members to take action that benefits your business and them. Follow these three steps to build a highly engaged and active brand community: Step One: Define Your Business Values and Align Them with Your Customer Needs Your customers’ needs come first, but you need to understand what your business values are. When you can share what you stand for and show that...