DIGITAL STARTUP SOCIETY BLOG — Email Engagement

Successful email marketing is a balancing act between sharing quality free content that shows your readers that you know what you’re talking about and keeps them on your list, and offers for paid products, so you can earn a living. Let’s talk about how you can find that balance, and come up with a successful email marketing strategy.  I wish there was an easy, fail-safe formula I could share with you that would tell you exactly when to send free content, and when to make an offer, and even when to combine the two. The truth is that there is...

Have you ever been so excited about an email that you couldn’t wait for it to hit your inbox? You end up checking your email every 15 minutes to make sure you didn’t miss it. That kind of excitement is wonderful and it is something to strive for in your own email marketing.  While you may not be able to create that amount of excitement and interest with all your emails, there are some things you can do to create a little buzz and get your subscribers looking for your emails. Part of it is of course to deliver great...

The key to making a nice living as a content marketer and info product creator is figuring out what to write about and create. You need to capture your audience’s attention and come up with content and products that they want to consume. You need to figure out what you can do to help your audience, what problems you can solve for them, or how you can entertain them. Do that and you’ll do well with your online business for years to come.  Choosing the right topics though can be a bit hit and miss… until you figure out the...

You’ve heard of an “open door” policy, right? You may even have come across a boss, manager, or teacher with that policy in place. If so, you know first-hand that this changes the culture of the work place, helps you build a much stronger relationship with that person, and that it creates a tremendous amount of trust and cooperation. In other words, an open-door policy can be a very positive thing.  Why not adapt it to your online business? At first glance you may be wondering how this could possibly be done, but it is actually very simple via email....

The key to making a nice living as a content marketer and info product creator is figuring out what to write about and create. You need to capture your audience’s attention and come up with content and products that they want to consume. You need to figure out what you can do to help your audience, what problems you can solve for them, or how you can entertain them. Do that and you’ll do well with your online business for years to come.  Choosing the right topics though can be a bit hit and miss… until you figure out the...