DIGITAL STARTUP SOCIETY BLOG — Influencer Marketing

In order to find the perfect influencers for your campaigns, it’s important to go through an outreach process that ensures you find just the right people. After all, if you do this with a plan in mind and seriously check your information and data for accuracy, you can practically guarantee that you’ll be successful. Truly, you’re not even taking that much of a risk when you do this work to get it right.    Step #1: Create an Influencer List Form a list of the influencers you would like to work with the most. The bigger the list at this...

While you will likely give your influencers an affiliate link to help them make money marketing your products and services, there are some differences between straight affiliate marketing and influencer marketing.    Let’s explore some key differences between affiliate and influencer marketing:  Costs – Most likely, it’s going to cost you slightly more to work with an influencer, at least initially. The main reason is that affiliate marketers do not charge anything up front, but influence marketers often make money both up front and per sale depending on the deal you make with them.    Compensation Models – You will...

When you decide to work with influencers, you must take the time to figure out exactly what your goal is for the campaign and then find the right people to promote your brand in the process. If you don’t plan, you will not succeed in the way that you desire. Planning may seem to take time, but the truth is, it saves both time and money by ensuring you work with the right folks.   The following are some common ways to vet or verify your influencers before you let them sign a contract:  Study Their Audience and Engagement Look...

To make any new process easier, it is good to develop checklists and templates to streamline the process. Even experienced authors and pilots use checklists to ensure they don’t miss a step.    Checklist to develop a successful social media influencer campaign: Defined Target Audience – Who are they, what do they want? Create an audience persona for each stage of the buying journey, so you know, and you can show the influencer who your audience is.  Outline Important Key Performance Indicators – Using the information in the blog post about the KPIs to track during your social media influencer...

Influencer marketing is pretty straightforward. First, you want to find the right influencers who already impact an audience that will want and need your products, services, and offers. Even if you have zero sales yet, and no audience of your own yet, using influencers who already promote to an audience who wants what you have will substantially shorten your journey to success.  Included below are the top five do’s and don’ts to follow so that you can run a successful influencer marketing campaign and repeat the success over and over again.    #1 Don’t: Focus on Follower or Audience Count...