DIGITAL STARTUP SOCIETY BLOG — Influencer Marketing

It can be easy to think influencers and brand ambassadors are the same thing. They promote your products and influence your audience in some way. However, influencer marketing and brand ambassadors are not interchangeable as they have many key differences.    Promote Vs. Example  Ambassadors promote your products and are seen as the experts on the product. This is made into a full-time position for larger brands where the company provides them the details they need to know to become a master. They are the ones consumers can go to and get almost any question answered.  While influencers show your...

When you begin an influencer marketing campaign, you must figure out what metrics to track. Part of goal setting includes identifying the tracking metrics, so it won’t be as hard as you think to accomplish as long as you take the time to set up your goals and objectives properly.    Here are the top metrics to keep track of depending on your influencer marketing goals:  Audience Growth  How has the influencer grown its platform over time? If you want to ensure that they are consistent in their efforts, you only need to check the metrics to find out. You...

A successful and sustainable influencer marketing campaign requires a plan to maintain focus and direction and identifying your goals. This means before you make any content and before you determine your campaign type and find your influencers. If you do these steps before identifying your goals and setting proper key performance metrics, you are less likely to see appropriate returns. This is because the content and influencer you pick more than likely won’t correlate. Thus, wasting your time and other valuable resources required to run a positively functioning campaign.  Each goal you set will require a different type of influencer,...

If you don’t know yet, you have to follow certain guidelines before working with and sharing influencer marketing posts or anything to do with internet marketing. The Federal Trade Commission Act is used to protect both the consumer and the business owners. Its main purpose is to protect the credibility of information being shared on the internet while maintaining transparency.    You can expect the following consequences for not following the FTC rules: Cease and Desist Orders Fines Up to $43,792 per violation  Injections by federal district courts  Refunds to consumers Costs associated with damages   Here are a few...

When you start using influencer marketing, it’s important to understand that not all platforms will be viable for your needs. Only the platforms that have influencers who market to your audience will work for you. It will help you understand what the personality is and the audience is of each platform to make the right choices.    Instagram  This visual social media platform has grown so fast that hardly anyone hasn’t heard of it. Over a billion people use the platform at least monthly, and most of them are based outside of the USA, with 140 million residing in the...