DIGITAL STARTUP SOCIETY BLOG — Live Streaming

All you have is seven to ninety seconds before people click off. A daunting fact, for sure. But it is a reality you need to learn to engage your audience better and keep them interested. If your stream is too spotty or lagging, you won’t have the ability to keep your viewers around, especially if you are new and don’t have a strong following.    Set Up Channel Profiles Use all the information your live streaming platform offers you. For many of the platforms, they provide a step-by-step tutorial of what you need to get started. Follow these steps as...

Live streaming can come with many barriers to entry as it requires a lot of tools, technology, and software to get started. If you want to run a successful live streaming business, you need to master these tools. There really is no way around it, as these tools are designed to help optimize your channel’s look, run, and will drive your overall success. If you don’t take the time to learn these tools now, your content and viewers will suffer.    The different types of software to learn for live streaming:  Simulcasting Software – This software allows you to stream...

Since 2019 live streaming has grown by nearly ninety-nine percent, and many experts believe there are no plans for it to slow down. In fact, many online businesses report live streaming as being one of the most important tools they use for marketing and growing their audience and revenue. Many aspects go into live streaming but picking the right platform is one of the most important steps. There are many live-streaming platforms to choose from, and the one you pick can make or break your success.    First, What about Multi-streaming? Before you learn about the different live streaming platforms,...

Keep in mind what you like to do. Know what you’re best at or the problem your audience may have when determining your live streaming niche. While you want to enjoy the things you live stream, it also needs to be something your audience or people want to see.  You may love a certain topic, but if people are not searching for it, the chances of increasing your audience or turning it into a profitable live streaming business are low. This doesn’t mean you can’t try; however, you will have a far easier time developing new content within already established...

Live streaming is a powerful marketing tool. In fact, nearly 64% of consumers are more likely to purchase a product after watching a video about it online, and almost 80% want to see more social media content from their favorite brands, which means if you’re going to make more money, take advantage of live streaming content.    The following are four more ways live streaming can improve your business:  Allows You to Better Engage Your Audience Engagement is a vital role in any business. You need to know how to interact or communicate with them successfully to make them loyal...