DIGITAL STARTUP SOCIETY BLOG — Live Streaming

Marketing is just as important to your live streaming business as any other business in the world. Due to the nature of the content, it can be easy to see this business model as different. However, it is not separate, and if you don’t plan or find ways to market it, you won’t be successful. The days are gone where you can expect “drive-by traffic.” You need to get your content in front of your target audience yourself, and that is through proper marketing    The following are six tips to help market and promote your live streams:  Use E-mail...

To become an expert streamer, it is good to learn basic and common live streaming terminology. Knowing the terms will allow you to better communicate and interact with your audience from day one.    The following are some of the important terms to learn for better live streaming:  Encoding and Broadcasting Software These are the tools used to transcode your video from your smartphone or webcam into the format needed for your viewers to see your content. Encoding software takes the raw video files and converts them into digital files that are then sent to your content delivery network or...

There are many steps to live-streaming. It requires far more work than just showing up to the scheduled streaming time and presenting the content. There is a lot of preplanning and post-production work as well. Meaning streamers work far longer than you may realize. If they stream for eight hours each day, Monday to Friday, they work for more than forty hours a week -- another factor to consider before you start a live streaming business.     Before:  Plan Your Content and Test Your Equipment Never go in without a plan. You don’t want to rely on your audience to...

Consistency is key for all businesses, especially live streaming. Consistency is doing things on a repeated basis. It’s about being uniform, predictable, and compatible. For live streaming, consistency means creating a fixed schedule and sticking to it. The fixed schedule should be realistic in order to achieve consistency. This means you should dive into your target audiences’ habits and determine the best time for them.  To pick the right schedule. Find a way to be in the middle. For example, if you know your audience is available from two to nine in the morning, you know you can’t do it...

Adding your face to a live stream allows you to stand out against your competition instantly. It offers a more personalized and humanized touch. It makes your content more relatable. It also makes it easier to communicate different concepts or ideas as you can use your body language more. Being present shows your audience that you want to engage with them. Not only that, if you start to play with other streamers or your friends, it can be easier to tell who is who when talking.  Overall, the main reason for showing your face is for the personal touch. This...