DIGITAL STARTUP SOCIETY BLOG — Social Media Traffic

One cool feature of Pinterest is Group Boards. Group boards are a wonderful way to drive traffic, engage with your community, and promote your brand. With group boards, you can reach more people who are subscribed to them, and give your pin a leg up by moving it up in the Pinterest algorithm so that more eyes get on your pins. A group board on Pinterest that you or someone else creates about one topic that many people can share pins too. To join a group board, you’ll need to be invited to contribute. You can ask to be invited...

You’ve likely heard of the Pareto Principle. This is also known as the 80/20 rule. It basically means that 80 percent of any result comes from 20 percent of the work. You can use this idea to your advantage when using social media marketing for traffic. This is good news for people who become uncomfortable about promoting all the time. You can see this play out in large communities where only a small portion participates in discussions compared to how many members they have. You may have even seen it within your own marketing where 20 percent or less of...

One of the hottest things to hit Facebook or the net in a long time is Facebook Groups. Facebook Groups are micro-communities that members of Facebook can create for free and control who joins and participates. Groups give you a wonderful opportunity to find your tribe and drive traffic with Facebook Groups. There are two ways you can use groups. Join groups that your audience enjoys, or create your own group that your audience will enjoy. In our opinion, you should do both. But notice the key. You want to join and create groups that your audience will hang out...

Facebook, like most things online, changes all the time. Therefore, you must stay ahead of the crowd when it comes to knowing how to craft a Facebook post that will reach your audience and get them to click that will stand the test of time and algorithm changes. Use Images Properly – Ensure that images are the right size and further the story in the information. On Facebook, if you’re going to use an image as an advertisement they prefer that there isn’t much text on the image so keep that in mind if you plan to use the post...

You know all about the big social networks like Facebook, Pinterest, Instagram, Twitter, and LinkedIn, but what about smaller networks that cater to your niche?  You may not realize it yet but there are other social networks out there with a smaller number of users, such as Ravelry.com for Knitters and Dogster.com for dog lovers. Many marketers either don’t know about them, or they ignore them because they’re small. But because they’re so niche centric you don’t want to miss these smaller networks that cater to your niche.  Additionally, within larger networks are smaller networks being created. LinkedIn.com, Facebook.com, and...