DIGITAL STARTUP SOCIETY BLOG — Social Media Traffic
The Importance Of Being Consistent In Brand and Message Across Social Media Platforms
Your brand, whether personal or business, is how other people view you. If you use the right methods, you can control the message and optimize how your brand is presented to others. This is called branding. If you want to be known as your brand it’s important to be consistent in brand and message across all social media platforms. Know Your Audience Everything you do starts with your audience, so it cannot be repeated enough. Remember just because you studied your audience last year doesn’t mean you’re done. Keep studying your audience. Consider that Dove has been around for a...
Let’s Talk About Social Media Graphics
Every social media platform has different size suggestions for the graphics you post. They are continuously changing so it’s important to look at the platform you want to use so that you know the right sizes for everything from profile photos, headers, and ads. It’s also important to read the terms of service regarding where you get images, how you alter them with text overlays and more. Outside of that, there are some general things that you should know about using social media graphics. Use Plenty of White Space If you make an image of any size too cluttered it...
Why You Shouldn’t Post The Same Thing Across Multiple Social Media Platforms
Due to the proliferation of automation for social media platforms, there is a serious problem with how many businesses are sharing their information. Sadly, this can end up being a huge mistake for the business which means they’re doing a lot of extra work without the benefit because they were trying to save time with automation. That’s why you probably want to choose one network to exploit until you can afford to hire experts for each network. But if you are going to be on multiple networks you shouldn’t post the same thing across multiple social media platforms in the...
Pinterest Is More Than A Social Network
If you’re a casual user of Pinterest or happen to browse it for recipes, you probably think of Pinterest as a social network. But, Pinterest is really a search engine. It’s a visual search engine, but it is a search engine. Think about the fact that as of yet, Pinterest doesn’t offer as much engagement opportunities on Pinterest. There is no chatting, and you don’t follow people on Pinterest to see what they’re up to in their personal or professional life. Instead, you use Pinterest to save things that are interesting to you, and then also search for things that...
Why You Can’t Afford To Ignore Facebook
One of the biggest social media networks is Facebook. More people use Facebook than any other social media platform in the world. In the US alone over 68 % of adults are on Facebook. What’s more is that they are there almost there every single day. People take their mobile devices to the bathroom and to bed to keep socializing. Your customers are literally able to communicate with you one-on-one in ways people never envisioned. Everyone is There The fact is, pretty much everyone is on Facebook. Over the years you’ve likely noticed that the old forums and message boards...