DIGITAL STARTUP SOCIETY BLOG — Super Charged List Building

Think of the path that you want your subscribers to take before and after joining your list as a trip that they’re taking with a goal destination in mind. That is what a funnel helps you create. The funnel guides your audience to become subscribers, then it helps you nurture them, and finally, it helps them become customers and hopefully loyal fans and advocates.  First, a funnel looks just like you think. You probably have one in your kitchen, and if not, in the garage. It’s a tube with a wide part at the top that makes it simple to...

When you are building your list, it’s important to have goals in mind. Goals involve numbers, but also, they should involve a sincere and a complete understanding of what you want to accomplish with your email list. When you build a list, what do you want your results to be?  It’s important to define goals for your list. Some goals that you should strive for are to have a responsive, targeted, nurtured and growing list.  A Responsive List When you email your list do you meet or exceed the average response rate for your industry? If you aren’t meeting that...

If you’ve already started building your list but you’re not sure whether you’re building a targeted list or not, it’s okay. It’s not too late. Keep the list you have but start over with how you identify your audience, attract them to sign up for your list, and engage with them. The people who aren’t ideal will naturally drop off your list over time. Know Your Audience It’s been said multiple times but you must know your audience. If you’re not sure right now who your audience is it’s important to drill down and figure it out. You should be...

Many new people are often obsessed with building their list bigger. When they should really be obsessed with building a targeted list. The reason is simple. A targeted and engaged list is more valuable. Numbers don’t really matter. The reason is that converting is all about the know, like, trust factor. Know, Like & Trust This isn’t anything new. You’ve probably heard it before. For people to hand over their credit card information they need to feel as if you’re someone they can trust. Money is personal so to spend money on your products or services means that you’ve succeeded...

When you create an email list you’re probably thinking at first of just one list. And, that’s fine. You need to get started collecting your audience’s information sooner rather than later. Creating a master list for your niche is a great way to get started. Thankfully, the technology will help you sort it out later. There are literally hundreds of ways that you can slice and dice your list, let’s look at some basic facts about the different types of lists. Leads vs. Customers There are just two types of lists people who have not bought and people who have...