DIGITAL STARTUP SOCIETY BLOG — Super Charged List Building

From the moment your subscribers sign up, it’s now your responsibility to engage them. They trusted you enough to sign up for some reason, now you need to prove that it was the right choice for them to do it by creating messages that they want and need to receive. Messages that they can understand and relate to. Messages that make them want to click, share, and act on them. Set the Tone – In your first message to your subscribers you will set the tone and teach them what to expect from you. If you’re engaging and interesting in...

It’s tempting to set up your autoresponder series and then never look at your email service again. But, your email service offers so many analytics that enables you to improve your marketing results over time. But only if you keep an eye on open rates so that you can improve them because you can’t fix what you don’t know. Also, even if something is working like gangbusters today doesn’t mean it won’t die down and stop working tomorrow. You’re going to have to get used to the idea of continually tweaking, improving, and changing up things to increase your return...

An opt-in form is usually a small part of an opt in page. An opt in form can stand on its own, or be located on an opt in page. If you really want to be successful building your list you need to have both opt in forms, and opt in pages.  Opt-in Form vs. Opt-in Page An opt-in form is an online form that allows your audience to enter their information to receive the emailed information you’ve promised. An opt in page is a landing page that has more information on it, plus an opt-in form that enables audience...

The analytics and stats you have available to you within your autoresponder, as well as Google Analytics, can help you tweak and test opt ins to ensure the highest results possible. The best way to test is to conduct split testing. This is also called A/B testing. Essentially it means you test one against another. A against B, for example, when B has just one small thing changed compared to A otherwise they’re identical.  When you want to test your opt-ins, which is how your audience will get on your email list in the first place, you can do this...

When it comes to email marketing, there are many analytics that you can use to improve the efficiency of your email list. Issues such as insufficient targeting, poor messaging, and lack of call to actions can become apparent by checking your stats or analytics. It’s amazing to realize that if you’re paying attention to the stats, one small change can make all the difference in the results you get from your list. But first, you must know your stats. It’s important before looking at any stats to understand what your goals are for your email list and for each individual...