Defining a target audience is a first step in the sales funnel. Developing an ideal customer in your mind is an important way to focus your marketing resources and save you time and money acquiring a sale.
Once you have discovered your audience and began to engage them, it is beneficial to create sub-groups that further define and market specifically-designed goods and services.
If you are in the self-help world and write books, it is important to have sub-groups of the customers to set apart those who are parents, married, or divorced, or empty nesters. Each of these sub-groups has specific needs that you can address through your targeted marketing.
Let’s look at the benefits of dividing your audience into sub-groups...
- Tailor-Made Messaging- Being assigned to a sub-group creates the opportunity for tailor-made messaging that speaks crystal clear about the need and the benefit for the goods and services. Selling to motor cycle owners is one thing; selling to Harley owners who ride in Harley clubs taking Poker Runs is even better. Knowing more about the sub-group means you can use very specific language and tone of voice that the group resonates with. This increases your credibility and your sales.
- Creating Long Standing Relationships- As customers fall into your funnel and engage with you, they begin to know, like, and trust you and your products. The more you know about them in general, the better you can engage with them and share your genuine interest in their wellbeing. You can filter the information you send them so it is the most relevant and important for their needs.
- Establishing Your Credibility- When you engage a market, you likely have multiple messages that when broken down, share one unifying message. Creating a sub-group allows you to establish your credibility with a wider range of customers on a wider platform. This gives your audience the opportunity to see sides of you that they may not have otherwise. Your audience defines you as the authority in the area as you engage them specifically.
- Content Creation- Having defined sub-groups makes content creation a breeze. Whether you are creating blog posts, emails or sales pages. Making a widget or developing a class or webinar, you can create content effortlessly with a sub-group. If you teach web design and have taught a webinar titled Web Design 101, you can direct these customers into a sub-group and teach enhanced skills.
- Repeat Sales- Ideally, we are in relationship with our audience and the goal is to do repeat business. Having sub-groups creates the opportunity to take customers on a journey or to sell to them in a way that is genuine and authentic. Creating relationships, establishing credibility, creating content, and tailoring a message all lead to repeat sales. Marketing decisions can be clear when customers are directed into sub-groups and you know exactly what you want to sell to them and why.
Once you have defined your target audience, you can easily create sub-groups that increase your relationships, help make content and marketing decisions and makes sales easier.
READERS LIKE YOU ARE ALSO INTERESTED...
LET US KNOW WHERE TO SEND YOUR DIGITAL PLANNER.