Finding your target audience and creating an avatar to focus on is the cornerstone of the foundation of your business. Knowing who you are selling to and what they are like is the key to effortless sales.
An avatar is a specific person who perfectly embodies the elements of your ideal customer. If an image were posted of your ideal customer theirs would be front and center. They are likely the inspiration for your business when you created it.
In this day and age with Facebook ads, SEO and other algorithms, it is possible to hone in on the market in such a way that you can fine tune your advertising so specifically that your investments in your message are sure to get a return.
But how do you do that? How do you hone in on the market so concisely?
First, spend time thinking about your product or service:
- What does your product do?
- What problem does it solve?
- Who is it designed for?
- Who makes the decision to purchase your product or service?
Next, think about who benefits the most from your product or service:
- What problems do they face?
- What is their pain point?
- What solutions are they looking for?
- What language do they use?
- Where do they shop?
- How do they identify themselves in the marketplace?
- What do they do for a living?
- What rationale do they use to make decisions?
- How do they spend their free time?
Asking yourself these types of questions helps define your target audience. The defining factors can be translated to the categories available to you for sponsored ads, or the language you use when you write content. The more you know the better you can speak directly to your audience.
Once you have asked yourself these questions, test out your theories. Social media is an excellent way to screen your tribe to see who is a potential customer. Ask questions, pose scenarios and see who bites.
Use tools like
Surveys- Post a survey on social media to test a theory or ask a question.
Contests- Gather data by holding a contest that gathers information about your target audience’s habits.
Split Testing- Create graphics or titles for your goods or services and test which get more traction.
Forced Choice Testing- Create a dynamic where one of two choices must be made and see which gets the most attention.
Observation- Pay close attention to your surroundings and see what behaviors your customers have in common.
These tools help you define your target audience and your avatar in no time at all, speeding up the process for marketing and sales.
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