Creating content and bringing potential customers into your funnel is key to beginning the sales conversion. Having a clearly defined target audience is the crucial step towards selling. It is important to have a firm understanding of who your target audience is so you can create content that speaks directly to them.
If your business is designed to sell designer clothing for toddlers and children, it is crucial to know who is buying the clothes. You are not selling to toddlers and children. You are selling to parents, grandparents, and other adults who hold a high value for designer clothing.
Peeling this back further, we see hidden elements that must also be considered when understanding this market; the ideal customer for designer clothing for toddlers and children is:
✅Middle to upper income
✅Places high value on their kids’ appearance
✅Likely shops on-line or boutiques
✅Has discerning tastes
✅Has high potential for repeat purchases
What does knowing this information do for you as a business owner? Knowing this helps you make crucial decisions about where to advertise and how to engage the audience. Instead of casting a wide net and hoping to find a few discerning parents or grandmothers ready to buy, you can apply targeted and focused ads and content directly to men and women who are looking for your designer clothing. The sale is made effortlessly because there are no roadblocks to the purchase. By finding and plugging into the market who wants you, you are there solving a problem that they had and are willing to pay for; finding quality clothing for their tastes and budget.
Knowing who you are selling to is especially important for your marketing decisions. It comes in handy when creating Facebook ads, posting to Pinterest, or using SEO for blog posts or online content. Being able to narrow down your market creates a bigger pool of potential customers. This saves your money and gives you a bigger ROI for your marketing investment.
Being able to sell your goods or services is easier when you know who your target audience is and where they live. Once you know these crucial pieces, you can make valuable marketing decisions, speak directly to your best customer base, and rest assured your business will thrive. Get excited about finding your ideal customer and providing what they need.
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