DIGITAL STARTUP SOCIETY BLOG — 30 Days to Develop Your Brand
To Rebrand or Not To Rebrand
If you’re reading this and you already have created a brand or started developing your brand, you may be wondering if you should rebrand or not due to the new information you are learning. Let’s look deeper into what rebranding means and discover when it’s time to rebrand and how you can go about doing it painlessly. What is Rebranding? Basically, rebranding is a process of researching your audience, your business, and your core message and working toward perfecting and changing your current branding via your content, your symbol or mark, your voice, your name, and other means to be...
It All Starts with a Name
One of the reasons you should develop a brand is that it’s going to help you with every aspect of your business from A to Z. You’ll be able to come up with product ideas and solutions to your audience’s problems a lot easier when you know what you stand for. Branding helps you define what you stand for, and it all starts with a name. Create a Customer Avatar– The very first thing to think about when choosing names or creating products is your customer. Create an avatar of your ideal customer so that you can think directly of...
What is Your Core Message? What Do You Want Your Brand to Stand For?
As you work on developing your brand, one of the factors you need to figure out is what your core message or big idea is and how that relates to your business. Your core message is so important for your success because it will help differentiate your offers from the rest in a way that speaks directly to your ideal customer about your “why.” Getting to the reason or why of what you do requires a little digging and research. To develop your core message, ask yourself the following questions: Who is your ideal customer? What is your ideal customers’...
Yes, You Need to Become a Brand
You may be wondering, what does it mean? Become your brand? It simply means that to promote your brand, you need to truly live it and be it. Okay, you don’t really have to become your brand, but your business must represent the branding you’ve created for it, and if the business is known due to your influence, it’ll work out better if your personalities match. This is especially true for online businesses. If your brand is more personal, as mentioned before regarding coaches, consultants, and other experts who truly are their business, then you will become the brand because...