DIGITAL STARTUP SOCIETY BLOG — 30 Days to Develop Your Brand

Branding is so important because it is what will set you apart from your competition in a very clear way. Proper branding includes all aspects of how your business makes your audience feel from beginning to end and puts your customer in the driver’s seat in terms of their preferences but based on your goals. Several branding factors work to make you stand out from your competition.  Be Original  You probably think, of course. Well, of course, the brand needs to be original, but you’d be shocked at how many people tend to try to match too many other brands...

The one thing branding does very well is make you recognizable to your audience. When your ideal audience feels as if they know you, they will grow to like you, and once they like you, they are going to start trusting you more. Therefore, being recognizable and trusted go together. Because of this ability to ensure that you are recognized through branding, you’re going to sell a lot more products or services based on that fact.  Think about it, if customers don’t know who you are, they won’t trust you, and if they don’t know you or trust you, they...

Branding your business on social media is all about building your brand identity in a consistent way that differentiates you from your competitors. As usual, if you want to stand out, you need to know who your audience is, what problems they have that you can solve, and know them enough to explain to them why they should choose your solutions over someone else’s solutions. Because building trust online takes more than one interaction, consistency is key when it comes to branding your business on social media. Get More Targeted Traffic – When you create any content for any platform,...

If you want your branding to be effective, it must be consistent across multiple platforms online. In fact, whether you are online or offline, your branding needs to be very consistent in order to help your audience want to get to know you, learn to like you, and ultimately to trust you enough to buy from you. Maintaining brand consistency means you must pay attention to every platform and have a plan for each. Document Your Branding  Once you have decided on what your branding will look and feel like, it’s time to create a document regarding your brand. The...

Branding is a way to help your business become more memorable to your audience. If your branding isn’t accomplishing your goals, it is possible that you may need to start over or tweak it to make it more descriptive and memorable. Let’s check up on some areas that can be problematic, so you know how to make it work. Think About Your Business Name Carefully   The very first thing people hear when you tell them about your business is what your business is called. When they hear or see the name of the business, it automatically conjures images in the...