DIGITAL STARTUP SOCIETY BLOG — 30 Days to Develop Your Brand
Branding is so Much More Than Advertising & Logos
Let’s get very clear right now about what is included in branding so that you understand how branding affects all aspects of your business from A to Z. Every single part of your business needs to be branded so that everything is consistent. The best way to build trust with your audience is to be consistent and proper branding helps you do that. But branding is so much more than advertising and logos. Your Purpose is Your Brand – The purpose of your existence is an important component to figure out because it will inform product creation, development, and delivery,...
How Branding Works with the Know-Like-Trust Concept
In marketing, there is a potent technique, called the KLT principle. This principle encompasses the idea that to purchase from you, your ideal customer needs to feel as if they know you enough to be able to like you and eventually, based on the fact that they like you, come to trust you … and finally, open their wallet to you and ask you to take their money. In fact, the KLT principle is so powerful that even unscrupulous people will use this powerful technique to trick vulnerable customers into their scam or to buy their worthless products or services....
Let’s Talk Branding Strategy for Your Online Business
`Branding is important for every business, but it’s essential for online business owners to understand what is involved in branding and the ways in which they can do it so that it is effective. If you want to brand your online business so that you create brand advocacy as well as recognition, you’ll want to follow these steps. Step #1: Know Your Audience – This is going to be something you hear often because it’s imperative. You cannot even create a product or recommend a product if you don’t know who your audience is, what their problems are, how you...
How to Craft a Brand That Resonates with Your Target Audience
As you work on the process of branding, you may be wondering how you can craft a brand image or persona that resonates with your target audience while also looking good. The amazing thing is that time and again, big businesses show that simple is usually best when it comes to branding. To be successful with branding, you need to be consistent in your communication across all channels from the storefront office, to your signage, packaging, website, online and offline advertising, content you publish, and including the products and services that you offer. Your brand encompasses everything you do from...
Let’s Talk Logos & Graphics
Most people, when you ask them about branding, immediately think of the logos and graphics used on a website, stationery, product packaging, and marketing materials. However, we know that branding goes far beyond logos and graphics to the feelings that everything taken in together elicit in the audience. But it starts with getting the logos and graphics right. The decisions you make can make all the difference here. Use Your Brand’s Persona & Name to Guide Your Choices When you already have a business name, and you know what personality your business will personify, you’re halfway there. Is your business...