DIGITAL STARTUP SOCIETY BLOG — Audit Your Emails

Lead nurturing is about keeping up with your leads or potential clients and ensuring they don’t go “cold” or, worse, unsubscribe. It’s about sending information beyond sales or promotional content to improve their relationship and communication with subscribers and potential customers.   In return, this improves your return on investment, credibility, and reputation as a business. In addition, companies have reported that lead nurturing campaigns make them the most revenue. In other words, without nurturing their leads, they likely wouldn’t have a successful business today.    Here are the five lead nurturing strategies to know about and implement:  Send Weekly Educational...

To make a sale or increase your conversions in email marketing you need to monitor your click-through rate. Click-through rate describes the percentage of subscribers who see the link or email or subject line and click the links within your email after they have opened them. This rate allows you to determine how to affect your email content by persuading or valuing your target audience.  To determine your click-through rate, you need to take the number of links clicked and divide it by the number of delivered emails. Then times it by one hundred to get the correct percentage. For...

Subject lines are like first impressions or hooks that grab your readers' attention. It’s often thought that since subject lines or titles are short, that they shouldn’t take valuable time to develop, but this could not be further from the truth.  You need subject lines and titles to be highly clickable and make your readers interested to click and read your content. If they don't read your emails, then it doesn't matter how big your list is. They won't convert into paying customers or achieving other marketing goals if they don't open them.    Here are four tips to writing...

Did you know that, on average, only about two percent of sales are made on the first initial contact? This means those who use email marketing successfully see most of their profits through their follow-up strategies. If you don't follow up with your subscribers after the initial contact, you are not using email marketing correctly or to its fullest potential.  Every great sales person knows that you have to reach out and communicate with the same lead more than once to grab their attention and hook their interest finally. In fact, research shows that nearly eighty percent of sales come...

Email open rate determines how well your emails are getting in front of your subscribers and if your subject line or titles are doing their job to pursue them to read. Either your titles are boring and unattractive, or the timing of when the email was sent is off.  Whatever it may be, it is important to figure it out and improve it in order to see the return on investment you are hoping for. A low open rate means your audience is not reading or seeing your content. Meaning you won't have the opportunity to convert them into paying...