DIGITAL STARTUP SOCIETY BLOG — Finetuning Your Marketing

We talked about building a product catalog that consists of sequential products and services matched with products and services and benefits that add value that you promote via autoresponder series. Taking the time to build out your product funnel considering how each solution fits with the next will ensure that you’re seen as an expert in your niche. Eventually, it’ll open you up to branching out into memberships and coaching.    You can offer group coaching, one-on-one coaching, run workshops, manage a membership site, and more. The best way to start with coaching is first to start a membership website....

When you start creating your own products to sell to your ideal customers, there are a few different concepts that you can use as your guide. One that works very well is the concept of sequential product creation. Essentially this means that you take one problem and create a series of solutions that build upon each other. You offer one solution at a time, pulling your buyers through their buying journey, one step at a time.    You may start your product with how to get started. Then you’ll move on to the next steps, and finally, the final steps....

One of the critical tasks you need to do in your back end is to set up the technology properly to do less work for yourself. Once you decide to become an affiliate, it’s essential to learn about how to redirect your affiliate links and review them regularly to ensure they are still active, still earning income, and are still relevant to your audience.   Think about the process of having 20 different products to recommend to your ideal customer, all with various links and codes. All those different platforms and links can get confusing, and updating the links can...

One thing is clear about selling information products and other types of content as a business – not only can no one get enough; you can never have enough products or services to satisfy everyone. After all, you’re just one person (or two at the most if you work with partners).    When it comes to filling up your back end with upsells, one time offers, order bumps, and so forth, one thing that will help you is to realize that you don’t have to use only your own products you can promote someone else’s product as an affiliate.   ...

When it comes to keeping customers happy, one of the best ways to do so is to stay in touch with them regularly. The best way to do that is via email. Email marketing is still the most effective form of marketing that has ever existed, with most marketers reporting more than $40 earnings on every dollar spent.    One of the most useful technologies you have in your back end is your autoresponder. An autoresponder is your email marketing software. Autoresponders enable you to schedule follow up emails to send to your list members and customers based on how...