DIGITAL STARTUP SOCIETY BLOG — Finetuning Your Marketing

As you work on improving your back end, one way to do that is to add more bump offers (order bumps) and one-time offers. Not only will these types of offers help you build a longer-lasting relationship with your customers, but it will also improve your income exponentially. Most marketers selling information products, content, and so forth tend to make more money on the back end than they do on the initial sale.    Want Fries with That?   You know how if you go to the hamburger joint, you’ll be offered other things to go with whatever you order....

The backend of your business is just as important as the front end and, in fact, maybe more so. After all, the better you delight your customers, the higher your sales will be without having to chase down new customers. Not only that, turning your customers into brand advocates as you thrill and delight them will send your business into the next stratosphere.    Your Backend is Out of Sight   The back end of your business consists of the things that are done out of sight from your customers. Functionality such as marketing and promotions, accounting and finance, human...

You’ve probably heard for years the words, “The money is in the list.” And guess what, even after all these years it’s still true. Did you know that the very first email marketing “blast” was sent by Gary Thuerk all the way back in 1978? Then by the 80s, some people thought email would be replaced by some other technology, but that hasn’t happened, and most marketers report positive experiences using email marketing.     Email Marketing Stats You Need to Know   First, let's explore some proof that email marketing is profitable. You may not even realize the potential you...

You may feel as if you’re in the dark sometimes when you have an online business that relies on email and content marketing to get the word out about your products and services. However, the truth is, you have even more power over your marketing and product creation than ever before because you can calculate what your subscribers are worth on average, which is going to inform the marketing methods you deploy as well as how much you spend developing the products.    Knowing your email subscriber value is a critical piece of knowledge that can help you make smart...

It’s probably becoming clear to you that to help your audience, you need to create products, information, and content that they want to use and to hear about or information that solves their problems. Anytime you need inspiration for content or product development, the best thing to do is ask your readers.    To find out what your audience wants, you’ll have to ask them. Here are four ways to ask your audience what they want.   Send Out a Survey via Email    Make it a habit to automatically survey anyone who comes to your list. You’ll need different...