DIGITAL STARTUP SOCIETY BLOG — Live Streaming

Streaming for business and as a business is pretty similar. Most of what is required for each is the same. However, there are certain strategies and ideas that work better for businesses that are already established, have viewers, and paying customers. It is far easier to maximize your results due to having an established audience already.    The following are seven live streaming best practices for business:  Lead With Your Call to Action Let your audience know your goal for the live stream right away and ask them to do something. Be sure to make it as easy and obvious...

YouTube live has around 2.3 billion active users every single month. YouTube alone sees approximately 122 million active users every single day. Making it a powerful platform to use as a streamer or video content creator. Here are the basic steps to live streaming on YouTube:  Create Your Channel To go live, you must create a YouTube channel first with an active google account. Then, be sure to use your business e-mail to register and pick a username that aligns with the niche, industry, or overall content you want to stream.    Confirm Basic Internet and Hardware Requirements Be sure...

If you plan to become a streamer, you need to ensure you have the right things to get started, far beyond the proper tools. Live streaming can be stressful and overwhelming as it requires several components to make it work. From a great personality to quality content and a clear idea of what your goals are.  Before starting, you want to determine is if streaming is right for you. It takes the right type of personality to be successful. While it is normal to be nervous or shy at first, it might be best to find a different business if...

Due to the different types of businesses streaming can generate, it’s normal to be confused about paying taxes as a streamer. However, if you earn any money while streaming, even if it is a donation, you are responsible for paying taxes just like any other successful business. The amount you pay depends on numerous different factors and will vary between streamers.  Just because one streamer has a high tax bill with the same viewers as another streamer doesn’t mean they will owe the same taxes. This is why it is so important to figure taxes out before even making one...

Twitch is still by far the leading champion of live streaming content. They have over 9 million active streamers on their platform, and nearly 140 million people tune in to watch these streamers every single month. In 2020, these viewers consumed almost 19 billion hours. While these stats are impressive, it also highlights just how competitive the market can be if you want to be a successful Twitch streamer.    Here are seven tips to getting started on Twitch:   Identify Your Ultimate Goals and Niche  What are you trying to accomplish from live streaming? Break it down into smaller goals...