DIGITAL STARTUP SOCIETY BLOG — Social Messenger Applications

Did you know that Facebook Messenger is the second most popular social messenger application behind WhatsApp to date? In fact, it is said that roughly eleven percent of the world's population uses Facebook Messenger. Remember how many people there are around the world as you look at these numbers. Eleven percent of one million people is roughly one hundred and ten thousand people; there are approximately eight billion people in the world. This means businesses can reach their target audience easier than ever by simply using Facebook Messenger.    Five important benefits of engaging your audience using Facebook messenger:  Improved...

WhatsApp is a popular instant messaging application used worldwide. Nearly two billion active users worldwide use this application to communicate to their friends, family, coworkers, and even businesses or people they would like to purchase products from.  Surveys conducted over time on various social media platforms and applications similar to WhatsApp have shown that users are more likely to purchase if they can send a direct message or communicate more freely to the business. Therefore, proper communication through WhatsApp or other social messaging applications is important for your business marketing plan.    Four things to know when using WhatsApp business...

A WhatsApp business greeting is exactly what it sounds like, a personalized message that gets automatically sent when a customer sends you a direct message. Different greetings can be created and set for different types of unique situations or customer needs. Automated messages or greetings help increase response time and improve the overall experience for your target audience. A successful greeting is personalized, has clear expectations, is conversational, and is valuable.    Here are four WhatsApp business greeting messages to use to engage and grow your target audience:  General Response This example can be used anytime a customer reaches out...

WhatsApp is a highly popular messaging application that has been downloaded by over two billion users worldwide—making it even more popular than Facebook Messenger and WeChat. Twenty-three million of those users are from the United States, one hundred and twenty million from Brazil, and nearly three hundred million are from India. It shows you how diverse the WhatsApp marketplace can be and why many businesses add WhatsApp to their social media marketing strategy to engage their audience further.    Here are four tips to follow when using WhatsApp to engage your audience:  Download the WhatsApp Business Application  You can also...

Since 2016, direct messenger marketing has risen, with Facebook Messenger and WhatsApp changing the marketing game forever. In other words, to be successful and grow your business, direct messenger marketing is a must. In fact, nearly seventy percent of consumers prefer to communicate with businesses through text, which means you should learn how to use them correctly.    The following are the dos and don’ts to using direct messenger to grow your business:  Don’t Promote  Do share your value and how you can solve their problem instead. Education about your business, products, or services is enough promotion as it is....