DIGITAL STARTUP SOCIETY BLOG — Social Messenger Applications

Engaging your audience and having them interact is key to growing your business. This is how you grow authority and trust within your industry. It is unlikely you will ever make a sale or grow your business without trust. Therefore, it is important to first focus on your content to build this trust. Creating targeted content is the first step to proper communication. A business without appropriate content is a business without value.    Here are six social messenger content ideas to use to boost your audience engagement:  Introductions or Greetings Saying hello to new followers on platforms like Instagram...

While direct message marketing can significantly increase your sales, improve brand awareness, and boost audience engagement, it will not automatically happen. Being sure to avoid certain habits consumers view as irritating, intrusive, or “spammy” is crucial to the success of your direct message marketing campaign. Unfortunately, direct messages can easily make your business look untrustworthy if you are not mindful of your habits or create a marketing plan for your direct message content.    The following are five things to avoid when sending direct messages to your target audience:  Spam or Over Promoting Don’t keep sending them messages over and...

Incorporating messenger applications into your social media marketing strategy is quite simple to do. While it requires you to follow specific rules, it doesn’t mean it must be complicated overall. Simply repurposing your content to fit within the parameters of social messenger marketing can be beneficial.    Here are four steps to follow to integrate messenger apps into your social media marketing strategy: Step One: Highlight Your Marketing Goals and Objectives The best way to ensure you achieve your goal is to know what you want first. Going with the flow may get you somewhere at first, but it won’t...

Direct message marketing uses social media messaging features or applications to grow your business. WhatsApp, Viber, and Facebook Messenger are the most popular social messaging applications to know about. The features offered by many of these applications are built on the idea to increase audience engagement. The more you get your target audience involved, the more likely they will become loyal customers as they learn more about you. Improving your communication and availability also sets you apart from your competition.   The following are four important rules to follow when using direct messaging to market and grow your business:  Use...

Using messenger applications is a great way to improve your customer service and boost audience engagement. One hundred and forty million Americans are said to have at least one messenger application downloaded on their smart phone today. This means adding just one of these messenger applications, such as Facebook Messenger or WhatsApp, can help increase your exposure, gain new leads, and improve your audience engagement. In addition, simply adding more ways to communicate with your target audience directly establishes your authority, creditability, and trust as a business owner.    Here are a few tips for using messenger apps to boost...