DIGITAL STARTUP SOCIETY BLOG
Finding And Fixing The Holes In Your Funnel
Once you realize the importance of a funnel and map out what you already have, you can start to fix any holes you have in your funnel. A hole in your funnel will cause you to lose list members, lose sales, and can even cause you to send the wrong messages to the wrong audience at the wrong time. Mapping out your funnel and developing a plan of action based on your funnel will make a massive difference in your success. Once you do this process, you’ll know what you need to plug the leaks and improve your process...
What’s A Funnel And Map Out What You Already Have
Even if you haven’t purposely created a funnel, you may already have one. However, if you haven’t planned it, you may have serious gaps which will cause you to lose money. What is a Funnel? A funnel is simply a representation of how you attract a lead, turn them into a prospect, and finally, a customer. It’s a process of gaining awareness, enticing them to sign up for your lists, and then nurturing the relationship so that they become lifelong customers. The reason we use a funnel to represent this is that it starts out wide at the...
How Small Tweaks Can Lead To Big Profit
When it comes to marketing your digital business online, whether you sell services or products, you can fine-tune your marketing so that you get more done with less. You can automate some of your work, outsource other work while optimizing whatever you do to work the best it can. Improving your SEO, crafting compelling headlines, understanding how your marketing funnel and product funnel work, and setting up automation will make a lot of difference in your profitability as well as your feelings about your business. After all, you’re probably like most of us. You’re in business to...
Why You Need A Solid SEO Strategy And A Way To Measure Results
Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there. You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than if you had your route mapped out. The same holds true with website traffic in general, and search engine optimization in particular. With a solid strategy, you will have a goal in mind, and a plan for what to do to get there....
Creating A Hit-By-A-Bus File Can Save Your Business During a Crisis
Small Business Crisis Management and Problem Solving
Businesses are a complex mass of inter-dependent pieces working together to deliver goods and services. When crisis hits, these pieces can shatter if there isn’t a plan in place. If a key person were to be metaphorically hit by a bus, the whole business could implode. Having an identifiable location where vital information is coordinated and stored will make it possible for your business to function in your absence. Creating a hit-by-a-bus file can save your business during a crisis. Creating a file with important information means your business can continue operating despite a setback. A hit-by-a-bus file...