DIGITAL STARTUP SOCIETY BLOG — In Content List Building

There are several ways you can present in-content opt-ins to your audience. You can use text links, plain text opt-ins, and graphic opt-in forms. It’s up to you how to do it, and you should probably use all three types to find out what works best for your audience, but in any case, the best way to start is by creating a landing page for each opt-in that you create.  Text Links  When you use a text link this means that you create anchor text for the link that makes sense. You often see this on menu options, when linking...

Nothing is ever completed properly in marketing without studying your analytics. You really don’t know why you experience success (or failure) without looking at the stats and understanding what they mean. Let’s look at a few ideas. Lots of Click Throughs to Post but No Conversions Sometimes you’ll do great getting traffic to a post, but no one converts. Go into your analytics and find out how many people are really reading the post. If you can use heat maps you can even see where they’re looking on the post. The point is you want to look at all the...

If you’ve ever created an audience avatar or created an audience persona you know how hard it was to narrow down one specific person to focus the information create on. But, even within that targeted audience persona, there are ways to target people even more. A good example to look at is thinking of who has purchased certain products you have or downloaded certain opt-ins. How can you go deeper? How can you go broader? Not Everyone is Interested in Everything The fact is, not everyone is interested in every single topic in a particular niche. For example, some of...

Most people become blind to offers that look the same or are always in the same spot. That’s why sidebar sign-ups, while shouldn’t disappear, shouldn’t be the only way your audience can get on your list. The reason is that when people come to your site they’re not going to look at your sidebar most of the time. They’re going there to read your content. Repurposing and changing up content will also ensure that you get more signups for your email list. For example, every now and then redo your signup forms to make them look different, change the call...

One of the best ways to boost traffic is to use social media as a means for promotion, engagement, and research. In fact, the only effective way to build a targeted audience using social media is to share as much relevant content with your audience as you can, while also engaging with them about the content. After all, they’re already there. They’re already waiting for you to provide information to them that they need. Make it Visual When you share content on social media always include a graphic. People are more likely to look at graphics. You can create an...